Launches First Of Its Kind Free B2B Marketplace Tool Targeted At Small & Medium Enterprises

Delhi, India (PressExposure) April 10, 2009 -- today announced the launch of a free web based B2B marketplace tool that allows businesses to build networks, engage in interest groups, advertise products and services to buy and sell, recruit human resources and partner with organizations related to their business ecosystem. The tool will be initially launched in India and United Kingdom followed by other English speaking countries and major world economies.

Given the current economic scenario, this tool which is targeted at the SME (small and medium enterprises) segment offers Indian businesses a free online platform that helps create new markets and reach out to potential global customers.

Announcing the launch of the, Mr. Richard Tunstall, Managing Director, said, "There are many small & medium businesses that have products & services with global appeal, but are constrained with limited marketing budgets, which become even more pronounced in the current economic scenario. is designed to cut through the clutter of the existing B2B marketplaces by offering users effective ways to reach out, collaborate and showcase their products and services in a much more targeted fashion. What's more important is that they can do it for free."

Amalgamating the concepts of business networking and B2B marketplace, this unique tool allows users to join as well as create Interest Groups. This facilitates collaboration and discussion between users on their areas of interest opening up avenues for generation of new ideas and business leads.

Users can also advertise their products and services for free in the Trade Pages of the tool. These posted adverts, as well as being viewed by all site visitors, can also be linked to and displayed in various Interest Groups based on product categories, offering users an opportunity to target their adverts to the most relevant people.

Apart from offering users, the ability to search Trade Page adverts, crucially, also allows users to share Trade Page posts with other social networking sites and via email, creating viral marketing opportunities.

About Mutual Pr

About is a free B2B advertising tool that also allows businesses to build and participate in bespoke communities in order to buy, sell, network, recruit and partner. The web based online tool is a fusion of a B2B marketplace and a business network. aims to help small and medium size (SME's) businesses market their products and services in a simple and effective manner at no cost. Registered users can place their advert in the Trade Pages and also create Interest Groups and communities related to trade, thereby participating in discussions to enhance sales. offers a unique platform for users to leverage the online space during this troubled economic time and market their products and services for free.

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Press Release Submitted On: April 09, 2009 at 6:51 am
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