Prescott, AZ (PressExposure) September 16, 2009 -- Most small business people are anxious to get their companies up and running as quickly as possible. But rushing in wearing blinders will sink your business before it ever gets a strong start.
I admit it. Everything you're about to read I've done. Learn from my starting a business mistakes and post these to-do's and not to-do's in your office today.
HOW TO NAME A BUSINESS 1. Don't mix two businesses into one website. Ask me and I'll recommend a web hosting and domain name company that allows you unlimited accounts for one low price. Like many entrepreneurs, I had two solid businesses and thought I could save a few pennies by combining them both on one website. What a mistake. The search engines don't like it and if you want to find your website anywhere in the first couple pages of a search, you'll want to make those search engines happy. Spend the money and forget about saving pennies.
2. Do choose easy to spell domain names. If your potential customers cannot find you easily, you've lost business. My first business was named Godseer and whenever I said it out loud people thought I was saying God Fear. Sometimes people were Googling it and typed gods ear. So please, choose easy to spell domain names. Your paying customers will thank you.
3. Don't use underscores and numbers in your company name if you can help it. Your customers want, yes I'm going to say it again, to easily find you.
4. If you're in a competitive market, end your web address with .com rather than .org or .net. The reason is that most searchers are used to typing .com and will often miss type your address if it does not end in .com. Make it EASY on your potential customers.
5. Your business name should be keyword strong, memorable and related to your business niche. For example, when I bought my domain name, Godseer, it was designed to help stay at home entrepreneurs. But would you know that by the name? Big mistake. Unfortunately I had already promoted this site extensively before I realized the errors of my ways. So now I'm stuck with it.
BEST WEBSITE ADVICE For newbies, when you order a business website for your company you should know that you have now made your products and services available world wide, rather than just in your own neighborhood. Wider audience base equals more chances for bigger income. Here are some really hot tips to get you up and running.
1. Try your best to have your website name match your business name.
2. Every website must be managed by an outside website hosting company. It's not something you can do yourself. There are some free website hosts out there on the web but I don't recommend them for the following reasons: (a) They offer no tech support, and believe me, you'll need it. (b) Your website will include the "free" company's ads. Those ads may actually turn out to be your competition and you have no say in it.
The website hosting company I use also reserves my web name so that no other business can use it. And, they teach their customers how to make a website. My hosting company charges me $19 a month plus $10 a year for each domain name registration. I have two business with this one company so I pay $19 per month (includes both businesses) and $20 per year to hold the registered names.
That's it, it's very easy!