Kitchener, Ontario Canada (PressExposure) February 14, 2011 -- With the development of new and advantageous e-book formats and evolutionary e-book reading devices, e-books have become a significant part in the book market. Up to the end of 2010, e-books have gained around 30% in the demand of reading materials. More and more people are switching their reading approaches from traditional paper books to e-book reading experience. Bookmato [http://www.bookmato.com], as a platform for online original books and independent authors' composition and promotion, devotes full of its effort to promote the conversion of human reading habits and means. Moreover, bookmato introduces revolutionary e-book marketing model on Internet which boosts indie authors' Internet presence by starting writing with free content. This new model greatly benefits readers and content consumers on Internet by introducing a huge source of reading materials which can be obtained and delivered thoroughly free.
E-books are becoming more and more popular today for its convenience and relatively lower price. Leading traditional book retailers such as Amazon and Barnes & Nobel plus many other new born e-book based book store on Internet all started promoting e-book reading by developing dedicated e-book reading devices and converting traditional print paper books to electronic formats. In the mean while, electronic devices manufactures such as Apple integrate iBook into their mobile devices' operating systems to try best to get involved. All these facts showed market confidence in the e-book industry. The market share of e-books is growing consistently and rapidly. In the long run, entrepreneurs in the book industry believe e-books can hold at least half of the market as a result of the spread of smart phones and mobile devices with acceptable large screen size and fast enough mobile Internet. Therefore, the demand for e-books will keep growing at a quick speed.
On the other hand, e-books are majorly distributed with Internet. The most common approaches for readers to obtain e-books are to purchase them from e-book selling websites and then download them to their desktops or mobile devices. However, the spirit and core of Internet is free sharing. Unlike traditional business, promotion for e-books is extremely difficult on Internet, especially for indie authors. Although general public has gained some confidence in purchasing goods on Internet, there is still suspicion towards indie authors who has no Internet presence and reputation before. Moreover, there are countless sources of text contents on Internet within them huge number is spam and trash. Thus general public is still reluctant and even resistant when considering purchasing e-books from indie authors with real money. Furthermore, the majority of Internet users is looking for free content only and today's most accepted model for digital products on Internet is sharing and free trail. Thus, to obtain the best outcome and consumer conversion rate, the best strategy for indie authors is to provide free content at the first.
Observing this fact, Bookmato has built the first platform on Internet dedicated to e-book promotion for indie authors on Internet. Bookmato introduced the evolutionary e-book creation and marketing model which asks indie authors to start with free content composition and flexibly adjust the content, setting, pricing of books in the run according to readers and market needs. To obtain more information for this model or participate in this project, on can access Bookmato website at [http://www.bookmato.com].