New API Provides Easy DAM Integration for Apps

San Mateo, CA (PressExposure) January 25, 2012 -- WebDAM Solutions, the leader in digital asset management (DAM) in the cloud, today announced the public release of its REST API. Known for revolutionizing the way marketing and creative teams manage, control, archive, search and share digital files, WebDAM is proud to publicly offer this API to its customers and developers.

"When it comes to developing and releasing new DAM features, we are perfectionists," says Steve Rabkin, CEO of WebDAM. "Our team spent a significant amount of time ensuring our API and WebDAM platform allows customers to quickly accomplish things that were once impossible. The API closely follows REST principles to ensure that it's flexible, reliable and easy to use. We are excited to see what our customers and outside developers do with it."

With the REST API, developers can extend digital asset management functionality by repurposing metadata and assets residing in WebDAM or leveraging assets and metadata in a bevy of other systems. The same goes for WebDAM features. DAM platforms generate exceptional value when integrated with other business systems, such as web content management (WCM), content management systems (CMS) like WordPress, customer relationship management (CRM) like, content sharing and storage systems like, master data management (MDM), enterprise resource planning (ERP) systems like SAP, and more. The possibilities are now endless. With DAM integration, companies can directly access content from other systems: web sites, portals, marketing resource management systems, and more. Whether for internal use or public-facing plug-ins, this API allows developers to streamline workflows and customize systems, harnessing the power of WebDAM into a more specific purpose.

"Utilizing WebDAM's API is allowing us to extend the product to integrate with our existing production environment while still taking advantage of all the features WebDAM has to offer. A win, win for all stakeholders involved." said Dan Hoffman, Director, Web Services & Systems Development at American College of Physicians.

Over the past year, working with customers like the American College of Physicians, and USEF, WebDAM developed and tested the API to fulfill both common and unique integration needs. The public launch of the REST API now allows access to everyone, creating limitless possibilities of how WebDAM can work with other applications.

"We are very excited to use the WebDAM API to create an automated and seamless environment between managing our media files and running our interactive USEF Network website," said Kathy Knill Meyer, SVP at United States Equestrian Federation. "As a National Governing Body by virtue of Congressional legislation for Olympic Sports, USEF is constantly growing with more and more images and videos from the equestrian community. WebDAM has allowed us to easily grow by providing features that increase efficiency and put us at the forefront of technology."

Whether through an application plugin or hooking an internal application, WebDAM's functions and features will now go much further - the extent of that depends only on the imagination of the developers using the REST API. To learn more about the API, including access to the REST API documentation and free webinars, go to

About WebDAM Solutions

About WebDAM Solutions

WebDAM Solutions is a leader in digital asset management, revolutionizing the way companies manage and share digital media. Our flagship application, WebDAM, provides marketing and creative teams with online tools for managing, sharing, searching, retrieving, and distributing creative collateral in the cloud. WebDAM has been implemented across industries such as higher education, nonprofit, high-tech, healthcare, travel and tourism, manufacturing and government. For more information, visit

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Press Release Submitted On: January 24, 2012 at 6:31 pm
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