Phoenix, AZ (PressExposure) January 11, 2010 -- Having a website is no longer a luxury, but it can be a liability if the virtual real estate isnât set up correctly. Seeing that so many authors, speakers and coaches had website home pages that just werenât doing them any good, business coach and consultant Carma Spence-Pothitt wrote Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Websiteâs Home Page and How To Fix Them!, now available at Amazon.com in both trade paperback and Kindle editions.
âThe most common and most glaring mistake people make with their websites,â says Spence-Pothitt, âis not being clear on the purpose of the home page. So what people get are ineffective websites that never quite accomplish any goal because they are trying to accomplish too many.â
Spence-Pothitt says that there are four basic goals that a websiteâs home page can accomplish: establish branding, sell something, develop a relationship or demonstrate expertise. When a home page tries to do too many of these things, its effectiveness falls.
âHome Sweet Home Page was written in simple, easy-to-understand language so that anyone can use this information to re-focus and improve their home pageâs performance,â says Spence-Pothitt. âI wanted the book to be not only accessible, but useful as well. So the information is laid out in a format that makes it easy to refer back to time and again as the reader creates new landing and home pages for their business.â
Spence-Pothitt has more than 20 years experience in marketing and public relations, having worked for organizations such as City of Hope National Medical Center and The National Human Genome Research Institute. She helps authors, speakers and coaches build a thriving web presence through effective use of web pages, information product development and social media.
Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Websiteâs Home Page and How To Fix Them! (ISBN 978-0557044337, 73 pages, $9.99) was self-published through Lulu.com. For information about the book or author, Carma Spence-Pothitt, visit http://www.homesweethomepagebook.com.