Atlanta, Georgia (PressExposure) August 09, 2013 -- RAISE Global Services today announced the launch of a new corporate movement that seeks to fight social problems around the world while strengthening corporate brands.
The Atlanta-based RAISE (Responsible Alliance In Social Enterprise) helps clients transform philanthropic initiatives into corporate strategy on the premise that companies can produce breakthrough business results when they're known for their commitment to solving big social problems.
"While companies are doing great things, their corporate social responsibility (CSR) initiatives are scattered and often times unrelated to the core business model," said RAISE Founder and CEO, Carol McKown. "This approach can be draining and is never sustainable. Often donations are made in isolation and the company is limited as to what they can do alone to make a difference."
RAISE resolves this problem by identifying initiatives that grow naturally out of an organization's business activities and underlying purpose.
RAISE aligns businesses with others that have common humanitarian goals. It creates a business model through social innovation for good that makes sense for the business and steers away from the traditional donor/ foundation model.
Companies that build social innovation into their core operating principles are able to enhance their brands, attract and keep talent, motivate employees and differentiate themselves from competition. As an engine that drives better business results, social innovation can be fully self-sustaining.
RAISE provides a full range of services and tools that help for-profit companies achieve greater social good -- aligned with the basic business pursuits of producing customer value and making money.
RAISE consults on how to incorporate social innovation into the DNA of a brand, brings partners to the table based on humanitarian related goals, establishes ecosystems for projects to be completed, and tells the story through social and mainstream media to create transparency and authenticity.
RAISE works with companies of any size and focuses their impact on the communities they serve.
One surprising aspect of social innovation is the benefit it brings to a company's bottom line.
The 2013 Cone Communications/Echo Global CSR Study states that 91% of global consumers will change brands to one associated with a good cause given comparable price and quality.
A study titled Talent Report: What Workers Want in 2012 completed by Net Impact and Rutgers University states that 72% of students rank working at a job where they can make an impact as third in priority after financial security and marriage.
"The world depends on it," McKown said. "Corporations who align their focus, talent, and funding with others to develop solutions for big world problems are the only chance we have to stop hunger, break the poverty cycle, save lives, stop injustice, and create a sustainable planet."
"The RAISE model provides a place for brands to shine and grow, employees to use their time and talent for purpose, and consumers to use their money for greater impact through the purchase of goods and services," McKown said.