New Directory To Help Business Owners Beat the 80/20 Rule

New York, NY (PressExposure) September 24, 2008 -- Research illustrates and life-styles prove that even in today's mobile environment, 80% of the time business owners seek help from lawyers, accountants, insurance brokers, and other business advisors - it is from those professionals who are within twenty miles of the businesses principal location. Often the most qualified professionals are outside that radius - so business owners sub-optimize the quality of the input they receive, because they don't have any way to find the right person to help them.

"When looking for advice, business owners typically contact the professionals they already know, because they're the only people they know", said co-founder Wayne Messick. "They wouldn't know how to reach someone more qualified, especially if that person was 20-30 miles away in another town.", founded in 1999, whose popular articles and business profiles are read thousands of times each month has launched a brand new directory for professionals with a powerful ZipCode Radius search tool. Business owners will be able to systematically extend their search incrementally from a five to 100 mile radius.

Today the company took the unusual step of launching the directory with no subscribers. "We could have easily imported thousands of professionals and had an instant directory, or a least a lot of names and addresses of people who had been lumped into a list of some sort", said co-founder and Managing Director Charles Wallace. "We decided to invite people we've met and are sure of, along with the subject matter experts whose articles have had so much to do with our success, and put out a press release or two instead."

An important benefit of the company's approach, is that the people who join the directory will be those willing to put forth the effort to do so rather than those who simply submit their information to the search engines and hope for the best.

The company hopes to attract one thousand or more coaches, consultants, lawyers, accountants, mediators, etc. by the end of 2008 and invites anyone interested in a free listing to get on board.


Charles Wallace, Managing Director
81 Pondfield Rd.
Bronxville, NY 10708


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Press Release Submitted On: September 24, 2008 at 2:39 pm
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