Mount Airy, NC (PressExposure) July 15, 2008 -- Wharton Communications has just released a new e-book titled, Recession-Proof Your Business with a Solid Marketing Plan: For Women Only. Geared toward women business owners, the 129-page e-book is filled with valuable insight gleaned from some of the Triad's successful female entrepreneurs including Kari Sells (owner of Central Floral Gardens, Inc.), Cheryl Crago (owner of Crago and Company), and Sandy Shelton (partner, Craven, Shelton & Gann).
"We have so many successful women in the Triad whose businesses have survived economic downturns time and time again," explains Laura S. Wharton, author of the e-book. "The women who helped me with this project offered their time and thoughts on marketing, and I was surprised to learn what worked most effectively for them - even in what has been deemed a slow economy."
The e-book also offers step-by-step instructions for any woman wanting to create her own success-oriented marketing plan and has a wealth of ideas for discerning one's niche and how to find new avenues for profits in an existing business.
Wharton contends that female entrepreneurs are uniquely qualified to view this current economic climate as an opportunity for growth. "A slow-down for others can be a boom to one's client base and sales - if she has a proven plan for getting new work during a recession," states Wharton. She's prepared this e-book to show women how to do it.
In Recession-Proof Your Business with a Solid Marketing Plan, readers will learn how to craft a solid get-work marketing plan that will recession-proof any business. The e-book is loaded with money-saving marketing strategies and step-by-step instructions to make each strategy work. Each business-building marketing method has been used to buffer against the past decade's economic downturns, and has helped many of Wharton's own clients grow their businesses, year after year - even when competitors had problems.