Hot Springs, AR (PressExposure) March 10, 2007 -- While the big dogs are eying the competition, reading the online shopping blogs and raising Internet2yourdoor.com is trying a new strategy that is rarely if ever seen in shopping online (or for brick and mortar shopping for that matter.
Though I2YD is keeping a close eye on the competition and keeping prices low in their online variety store that sells everything from mp3 players to jewelry to vacuum cleaners, they are also giving away a free cartoon gourmet coffee gift basket (the first of its kind), with any $500 purchase.
I2YD focuses on brands such as Cartier, Panasonic, Sansa, IBM, Acer, Hoover, Calvin Klein and other household name brands. Many of the item's prices rival and beat some of the better-known stores such as Target and Wal-mart at Shopping.com and Mysimon.com, etc.
Founder Rick London explains, "Naturally, we are in the business to make a profit. I live only down the road from Wal-mart world headquarters and there is no escaping their business model of keeping prices as low as possible, even on brand names, and going with volume. These days, especially Internet shoppers are particularly price and quality conscious. They are also interested in secure checkout, fast expedition of their order, and a 30-day money back guarantee. We offer all three."
London adds, "Chances are good we will not make a large profit at first and that is okay.
Every day we are building a huge client base of returning customers who are happy with their orders.
That in itself is worth more than making a large markup on a one-time sale. Our goal is to develop relationships with buyers who look to us for any type of goods from bedding to home entertainment.
London , who is also the cartoonist who created Londons Times Cartoons, also created a unique gourmet coffee gift basket that includes an oversize cartoon coffee mug and set of four cartoon coffee coasters.
Customers who make a purchase of $500 or more receive a free coffee gift basket with his/her order (valued at $50).
Londons Times Cartoons is one of the highest rated cartoons in the Alexa and Netcraft analytical system.
Though the store is relatively new, it is a subsidiary of The London Group which has been e-tailing online since 1997. They own a number of e-tail establishments and, of course Londons Times Cartoons, one of the most well-known cartoon properties on the Internet.
London is also the inventor and patent-holder of the world's first automated computerized medical alert system which "dials 9-11" even if the patient is unconscious, and tells them who and where the patient is in addition to what the symptoms are, from wounds to strokes to drowning.