New LEGOLAND Discovery Center in Dallas Grapevine, Texas to Open March 30

Dallas, Texas (PressExposure) April 14, 2011 -- On March 24th, the City of Grapevine and Grapevine Mills mall joined representatives of the new LEGOLAND Discovery Center Dallas/Fort Worth and other special guests for sneak peek of the new attraction, slated to open to the public on Wednesday, March 30. Buddy, one of the LEGOLAND Discovery Center's mascots, led more than 100 children in a parade down the mall corridor to see the attraction for the first time before it opens to the public.

LEGOLAND Discovery Centers are Merlin's newest attraction concept that was first launched in Berlin in 2007. The $12 million, 35,000 square-foot indoor attraction in Grapevine is the second LEGOLAND Discovery Center venue to open in the U.S. and the fifth in the world.

"When visitors step inside the LEGOLAND Discovery Center Dallas/Fort Worth, they will feel like they have just jumped into the biggest box of LEGO bricks ever," said Iain Scouller, general manager for LEGOLAND Discovery Center Dallas/Fort Worth. "With over two million bricks under one roof, the children and families that come through our doors will discover a world of LEGO bricks that will create new memories for the kids and bring back memories for the adults of playing with LEGO bricks as a child. There is something for everyone."

The LEGOLAND Discovery Center Dallas/Fort Worth in Grapevine offers its visitors a fun, highly interactive and educational two-to-three hour experience. Geared toward children ages 3-12 and their families, LEGOLAND Discovery Center is the perfect attraction for LEGO bricks fans young and old. It is made up of a series of interactive features, including hands-on play areas, a 4D cinema, master classes from the LEGO Master Model Builder, LEGO rides, special party rooms for Kids birthday parties in Dallas and other celebrations, as well as the venue's signature MINILAND exhibit which is a recreation of landmark buildings in the Dallas/Fort Worth Metroplex out of LEGO bricks. More information can be found at or by calling 972-539-9386.

About LEGOLAND Discovery Center

LEGOLAND Discovery Center is a family entertainment destination and ideal for things to do in Dallas with kids, with over 2 million LEGO bricks and nine attractions including: Model Builder Workshop; Kingdom Quest; Duplo Village; Merlin's Apprentice ride; LEGO 4D Cinema; Build and Test; LEGO Factory Tour; and MINILAND featuring iconic Dallas landmarks.

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Press Release Submitted On: April 14, 2011 at 9:44 am
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