New Lego Fansite Wants To Be More Than Another Brick In The Wall

Frederiksberg, Denmark (PressExposure) January 09, 2012 -- Jacob Suhr, ethnographer and futurist is pleased to announce, his newest project, which is a website about his research on Lego and kids play.

This site is both for people shopping for new Lego sets, for Lego fans seeking inspiration for new games and for researchers looking for independent studies of kids at play.

Adults who grew up with this brickbased toy have also embrased the Lego bricks creating huge fan groups that either collect the brick sets or team up to create stunning visual re-enactments of scenes from films, computergames, litterature and real life. Often with a tounge-in-cheek attitude towards the eksample they are mimicking.

"The Lego bricksets have become a modern classic icon" Says Jacob Suhr, founder, self proclaimed Legofan and webmaster at "The Lego have become more than just a great toy for kids - it has become a point of reference for three generations of kids and adults. The beauty of the bricks is that they are able to ingnite an incomparible spark of innovation and creativity in young and old, artists and engineers, the playfull and the serious" he adds.

Among the activities on the website are articles about the different bricksets that you can purchase, but most importantly the team Behind Build of bricks, have an extended back ground in product development, user studies and anthropologic user research and these skill sets are a perfect match for reflections, discussions and articles on how Lego influences our world and lives. The ultimate goal is to give the Lego brick exactly the dose of humour, seriousnes, research and playfullness that it deserves. As such the new website is catering for both fans, collectors and kids and their parents.

"We spend a lot of time observing the user experience with Lego - entusiasts and kids alike. We belive that play and what we call re-enactment of our minds eye scenarios is at the core of what defines how we grasp the world around us. We call this PAW: Play As the Way" says Jacob.

By being more conscious about how and why Lego is played with and what kind of brick sets they release we can gather a lot of information about how consumption and play is connected to the brick-and-mortar reality that we deal with every day. It is in this intersection between play and reality that sets their articles.

"whether you are into Lego for fun and games or want to know how kids behave as consumers, we have something that will stimulate you" says Jacob in his finishing remarks.

To find out more about BuildofBricks.Com, visit []

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Press Release Submitted On: January 09, 2012 at 6:45 am
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