New Magazine Launching for Entrepreneurs Interested in Producing, Marketing and Selling a Food Product

Arlington, VA (PressExposure) March 28, 2012 -- Help is finally here for start up food entrepreneurs who want to create successful businesses out of a family recipe. A new inbox magazine called Food Biz Life is launching this week. Published by Lori Saitz, founder of Zen Rabbit and maker of The Gratitude Cookie, Food Biz Life is a free, weekly publication. Articles are designed to take the person with a recipe that brings rave reviews and cries of "you should sell that!" from the initial thought of "making a biz from this recipe is a nice idea, but not really practical," to earning extra money part-time, all the way to a profitable business selling to grocery stores or specialty gourmet stores.

Subscribers also receive a free bonus special report entitled "The 7 Deadly Mistakes That Will Absolutely Kill Your Specialty Food Business Before You Know What Happened."

"People confide in me all the time; they have a brownie, a granola, a hot sauce recipe that they've always thought about selling," says Saitz. "The problem is they have no idea how to start, where to get information and who to trust. Spending 15 minutes on the phone with them was just not enough time to really provide useful direction for this journey."

The magazine's name comes from the fact that most specialty food entrepreneurs start in their own kitchen, by themselves, with just their recipe and encouragement from friends. Often they have no background in the food industry or knowledge of production, operations or marketing.

The lucky and persistent ones then progress to creating a structured business, building a team and a network of suppliers. Along the way, there's no denying the business becomes a part of who you are, and infiltrates all aspects of your life. In that regard, there are life and personal development issues and challenges Food Biz Life addresses that most other business publications don't touch.

"There are plenty of business coaches out there, but no one is specifically addressing the needs of the person who wants to make and sell a food product," asserts Saitz. "When I started my company, I went looking for such a mentor and didn't find one. It took me eight years and a boatload of money to feel like I knew what I was doing, so now I'm excited to be able to turn around and save new food entrepreneurs those years and dollars and get them to profitability faster."

People with a recipe who are interested in learning how to produce, market and sell a food product to a grocery store, gourmet store, or specialty food market such as Kroger, Whole Foods, or Trader Joe's, or to a specialized target market, can sign up for Food Biz Life at [].

About Food Biz Life

At the urging of friends and family, Lori Saitz took a family recipe for a butter/sugar cookie, navigated through a maze of confusing regulations and well-intentioned advice, and built the company Zen Rabbit ( The business is now known worldwide for its all-natural Gratitude Cookiesâ„¢ and Zen Crunchâ„¢. In addition to running Zen Rabbit, Lori coaches, leads mastermind groups and presents seminars for new food entrepreneurs. As the editor of inbox magazine Food Biz Life, she shares weekly articles on producing, marketing and selling a food product to a grocery store, gourmet specialty store, or other target audience. Sign up for a free subscription at [].

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Press Release Submitted On: March 27, 2012 at 9:37 am
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