New "PR Campaign Cookbook" Provides Recipe for Success

Saluda, NC (PressExposure) January 11, 2007 -- Wasabi Publicity, Inc. and author Christine Louise Hohlbaum have incorporated their collective insight and experience into the new PR Campaign Cookbook (, a training workbook designed for novice publicists and new comers to PR who seek to promote themselves.

“This book is a collection of the tips and tools we use on a daily basis to gain exposure of our clients,” said Wasabi co-owner, Michelle Tennant and resident ‘Storyteller to the Media.’ “There is no magic formula to PR. But our hope is that this workbook will help people who may not be able to retain a full-time publicist still benefit from media exposure on their own.”

Through powerfully simple exercises, the workbook provides the essential tools to put together an unmatchable communications package. From how to write press releases and media alerts to developing pitches and an online press kit, the PR Campaign Cookbook includes areas for notes, writing sample releases and creating an “elevator pitch.”

With plenty of space for writing and reflection, the workbook is perfect for teams to use again and again.

"Our geographically-dispersed team still uses the workbook ... by far one of the best communication investments we've made," said Risa Shimoda, Former Executive Director of American Whitewater, a nonprofit conservation group.

The PR Campaign Cookbook debuted this week as part of media coach and PR expert, Susan Harrow’s ‘Mega Sale.’ The Mega Sale offers a collection of essential PR and communications tools packaged together at a fraction of what it would cost to purchase them separately.

For more information on Wasabi’s PR Campaign Cookbook, visit Between January 8 and January 12, 2007, the book is available only through the Mega Sale, which can be viewed at Photo above is available at


About Wasabi Publicity, Inc.

Founded by Michelle Tennant and Drew Gerber, Wasabi Publicity, Inc. is among the best according to PR Week and Good Morning America. The Wasabi team consists of 12 international media professionals who come from print and broadcast backgrounds like FOX & Friends, The O'Reilly Factor, Nickelodeon, MSNBC, NBC, PBS, PC Magazine, Parenting Magazine and more. For more, visit

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Press Release Submitted On: January 10, 2007 at 3:29 pm
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