England, United Kingdom (PressExposure) September 04, 2008 -- The latest research from global media communications agency Universal McCann (http://www.universalmccann.com/) reveals some fascinating insights into consumersâ growing passion for free online services like online video and TV. And the conclusions make challenging reading for traditional advertisers, says Mark Sinclair Features Editor for yourBusinessChannel (http://www.yourbusinesschannel.com), a business TV channel that specialises in free expert business advice for businesspeople and entrepreneurs.
Titled Welcome to the Free World, the business experts writing the report recommend advertisers shift their spend away from TV and radio and increase their online investment.
Sinclair says the report has some challenging findings for traditional business, but itâs been on the horizon for some time.
âThe business experts have been telling us for some time that consumers are increasingly spending their time online, focussing on social media platforms like video sharing sites and personal homepages.
âOn yourBusinessChannel weâve actually featured Universal McCannâs social media specialists giving expert business advice about actively engaging with consumers in these places and advising businesses how best to go about it.
Welcome to the Free World recommends that advertisers move away from traditional online marketing techniques like corporate sites and banner advertising. It recommends taking chances on new approaches and going where the consumers are, âGet involved: talk to innovative media owners and discover what they have to offer. Engage with online sites seeking more revenue.â
Sinclair agrees that customer engagement is the new holy grail in online marketing and customers expect it to come without a price tag.
âConsumers are loving getting top quality information and services for nothing online â obviously weâre offering free expert business advice from recognised business experts on yourBusinessChannel but also look at the huge growth of Skype, Google Docs, and Facebook.
âTo target consumers who are spoilt for choice, businesses need to get out and connect with customers. Itâs not enough anymore to tell people youâre fantastic. You have to show them.â
Download Welcome to the Free World from Universal McCannâs homepage on http://www.universalmccann.com
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