Fort Wayne, Indiana (PressExposure) May 20, 2011 -- Marketing Impact Solutions, LLC in Fort Wayne Indiana announces new marketing tool developed to systematize the online marketing efforts for businesses of all sizes. The newly released tool, "Marketing Impact Blueprint", offers a simple way for business owners to evaluate their online marketing presence and business exposure on a scale of 1 to 100 and then gives the business owner a list of the top 5 highest priority marketing strategies to focus on to improve. The new tool produces a comprehensive 9 page Marketing Impact Blueprint report and is formatted using easy to read graphs, diagrams and charts to truly simplify understanding, interpretation and implementation of the information presented.
"The Marketing Impact Blueprint tool utilizes a proprietary business data base and serves up a totally customized, laser focused online marketing guide for each individual business. Additionally, this new tool can greatly aid business owners who are struggling with developing or implementing an online marketing plan, while removing most of the confusion that now exists in the continuously evolving internet marketing world", Jeff Steffens of Marketing Impact Solutions, LLC. stated.
Mr. Steffens further stated, "It's no secret that Marketing in general is experiencing a major shift from traditional advertising print media to online digital media channels and many businesses are having a difficult time successfully adjusting to this dramatic marketing paradigm shift."
According to very recent data:
35% of US Consumers spend 3 hours or more online daily.
- Source: The Media Audit, October 2010
57% of Internet users search the web every day.
- Source: MarketShare.HitsLink.com, October 2010
93% of US adult internet users (152 million) are on Facebook
- Source: Blogher, April 2011
"To most business owners, online marketing can seem like a jungle or a mass of confusing puzzle pieces, difficult to understand from the start and continuously seeming to change shapes, further adding to the confusion, which unfortunately often results in continued hesitation to implement the most effective online marketing strategies and in many cases causing businesses to fall further behind and even miss out on marketing opportunities that could have given them a measurable competitive advantage. Our Marketing Impact Blueprint tool will definitely help resolve many of these issues" said Mr. Steffens.