Lelie, MI (PressExposure) June 14, 2009 -- Michael Crooks, Crooks Advertising Alliance, Leslie, MI, announces the simultaneous launch of http://www.PromoReThink.com and his new eBook, âReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away.â The eBook, written for end users, will be the basis of Crooks' January 2010 presentation at PPAI EXPO 2010 at Mandalay Bay in Las Vegas. According to Crooks, those who wish to survive the coming promotional marketing industry shakeout will benefit from PromoReThink.com.
âPromoReThink challenges the status quo by looking beyond the obvious and revealing a truth that often is 180 degrees from current practice,â says Crooks. âThe majority of the industry focus is on product and pricing. Weâve forgotten that promotional products are a marketing medium and must be backed by sound ideas to be truly effective. The PromoReThink goal is to open some eyes â¦ some minds, and help people promotional product distributors survive the forthcoming industry meltdown thatâs looming.â
âReThinking Trade Show Giveawaysâ is the first PromoReThink.com product offering, gaining positive reviews from some of the top people in the promotional products industry such as David Blaise, Top Secrets of Promotional Products.
âIn â"Rethinking Trade Show Giveaways,"â Crooks demonstrates how to create effective tradeshow promotions with vivid examples, unswerving logic and an excellent blend of strategic and creative thinking," says Blaise.
MaryAnne Morrill, editor in chief, Brilliant Results magazine, has worked with Crooks for nearly 2 years. She says Crooksâ unabashed view of the world around him and promotional marketing in particular is refreshing.
âHis insights strip away the status quo and reveal the obscure obvious - causing the reader to wonder how they missed something so apparent," says Morrill.
Crooks operates Crooks Advertising Alliance that oversees Crooks Advertising and a number of dot coms including WaterlessTattoo, GopLogo and PromoReThink a testament to his firm belief in the power of niche marketing. Crooks, is a 25 year advertising and promotional marketing veteran and a monthly contributor to Brilliant Results Magazine. Contact Crooks through http://www.PromoReThink.com.