Hartland, MI (PressExposure) June 09, 2014 -- Michigan website and marketing firm Five Sparrows, LLC is pleased to announce the launch of a new website for The Michigan Challenge Balloonfest, which is celebrating its 30th Anniversary this year. The popular three-day event features hot-air balloon competition, skydivers and stunt kite performances, live entertainment, an arts festival, and carnival rides and activities for the entire family.
Developed by Five Sparrows, LLC, the new Balloonfest website is fully responsive, built to perform seamlessly across all platforms from PC to tablet to mobile. The upgraded website provides event attendees with instant access to festival information, social media announcements, scheduling updates, photo galleries and videos, and online ticket capabilities from a single, standards-based website.
Again this year, Five Sparrows, LLC will also be handling the Michigan Challenge Balloonfest's social media communications from its mobile office on-site at the event. This real-time social media coverage provides visitors with up-to-the-minute event information, schedule changes, and weather alerts delivered directly to their cell phones. Users can also ask questions or get specific information via social media anytime during the event.
The Five Sparrows mobile office will be parked on-site near the Information Center, where staff members will be tweeting on Twitter, posting on Facebook, and messaging on mobile throughout the entire weekend. All official schedule changes, event announcements, and other time-sensitive information will be published through social media as well.
"Balloonfest visitors seem to really love the instant updates," said Lauren Hobson, President of Five Sparrows. "By adding a real-time social component last year, Balloonfest saw a 200% improvement in reach and increased engagement by more than 150%, and we expect even better results this year."
Visitors who want to receive Balloonfest social media updates on their mobile phones can text "follow balloonfest" to 40404.
To join the conversation, visitors please use the hashtag #balloonfest.
About Five Sparrows, LLC
Five Sparrows provides website development and online marketing services for small business and non-profit organizations. Five Sparrows' services include web, mobile, social, search, and email marketing all working together as one cohesive, automated marketing engine for small businesses. Five Sparrows has successfully helped hundreds of small business clients over the past 14 years and has two Hartland locations to serve you. For more information, call 877-451-0145 or visit fivesparrows.com.