New White Paper on Business Market Diversification

Wixom, MI (PressExposure) January 11, 2010 -- The new white paper "Market Diversification - Strategy for Success" offers clear and detailed information on the business market diversification process.

Recent years have been difficult for many companies in declining markets. As the laws of supply and demand take their toll on sales revenues, companies are forced to consider market diversification to survive and grow. Market Diversification will be the deciding factor for many companies in 2010. This paper describes a fast track approach to help companies identify new target markets and successfully prospect for new customers.

Primary market diversification benefits include: • Reduce risk against economic downturn in a single market • Avoid cyclical or seasonal single market fluctuations • Grow the business

Diversifying to new markets is an important process for many companies. Many manufacturing, engineering and technology companies find themselves in shrinking markets and need to rethink their growth strategy. The market diversification process involves commitment, adaption, market selection and prioritization, and market communications. Selling into new markets involves may unknown factors related to market awareness, acceptance, competition, and customer needs. It requires companies be flexible to adapt new sales processes, market messaging, pricing, product features and distribution policies.

Download a copy of the Market Diversification white paper, authored by Onset Marketing, at: or call 248-596-9788.

About Onset Marketing

About Onset Marketing:
Onset Marketing, based in Wixom, Michigan, is a full-service diversified strategic marketing firm. We use a holistic fast track approach to help companies diversify in new markets and build presence in existing markets. No two market diversifications are truly alike. Our team at Onset Marketing enjoys working with companies to explore and strategize entering to new markets. We have implemented hundreds of successful marketing programs that resulted in increased sales, profits and successful product lines.

Phone: 248-596-9788

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Press Release Submitted On: January 10, 2010 at 10:44 pm
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