New York City Home Stager is Panelist at Women in Real Estate Event

New York, New York (PressExposure) November 22, 2011 -- Recently the New York City chapter of the American Business Women's Association (ABWA-NYC) held a two-part event called "Women in Real Estate: Ask the Experts Panel Discussion". Donna Dazzo, President and Owner of Designed to Appeal, a home staging and interior redesign company based in New York City and the Hamptons, participated as one of the experts on the panel.

The panel also consisted of a real estate attorney, a residential real estate agent, an attorney for a property developer, and a real estate consultant. The panel discussed the state of the current residential and commercial real estate market, legal considerations in buying and selling real estate, the benefits of working with a real estate agent/ broker, and the impact home staging can have when selling a property.

Dazzo discussed how important the condition and presentation of the property is when selling a house or apartment. "Buyers cannot see past your personal photos, your clutter and peeling paint. As a seller, you need to do everything possible so that buyers can imagine themselves living there and fall in love with your home".

Dazzo stated that every owner-occupied home that is about to be put on the market should undergo a home staging consultation by a professional home stager, who looks at the property through objective, third party eyes. She further discussed vacant apartments and houses. Dazzo stated that every empty apartment or house should be furnished and accessorized so that not only will the photos show well online, but also the house will engender emotional connections when the buyer walks into the space. "People buy homes based upon emotion, not logic", Dazzo said.

Dazzo also cited statistics from the Real Estate Staging Association which found that in 2010, unstaged homes on the market for a period of time which were then subsequently staged, ended up selling in one-third of the time they were on the market prior to staging. Specifically, the homes in the study were on the market an average of 181 days before being staged. After staging, they sold in an average of 60 days, or one-third the time.

For further details about Donna Dazzo and Designed to Appeal, please visit their website: To schedule an appointment, please call 917-297-1528 or email

About Designed to Appeal

Donna Dazzo
President and Owner
Designed to Appeal, LLC

Designed to Appeal, a home staging company serving New York City and the Hamptons, Long Island, helps homeowners and real estate agents sell homes quickly and profitably, by expertly creating an environment that the targeted buyer wants to live in. They also help homeowners not looking to sell with interior redesign, which involves using mostly what the homeowner already has, supplemented with carefully selected new furnishings and decorative items.

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Press Release Submitted On: November 22, 2011 at 4:38 pm
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