Newly Launched Home and Garden Site Delivers the 411 on Blinds and Roman Shades

Los Angeles, CA (PressExposure) May 01, 2011 -- Spring has traditionally been the perfect time for homeowners and anyone else with a vested interested in home matters, to begin prioritizing and planning home improvement activities. For many, much of the work will need to be completed in a few months, before the season turns from light and airy to cold and dreary. Window treatments have been a popular annual project for several reasons, the most popular being that it is an easy undertaking and does not require an inordinate amount of money to accomplish.

Additionally, like wardrobes that are subject to fashion trends, so too are blinds and roman shades at the mercy of prevailing design dogma. Many who remodel would like their window treatments to follow current trends, otherwise, it whole thing would have a dated look and feel by the time the project is completed.

It is easy to wish for, plan and talk about updating the windows around the house, but it is another thing altogether to execute on that wish. While print, online and media ads will have viewers convinced that all it takes is a trip to the local home improvement store to pick up the latest window treatments and maybe a fresh paint color and other accessories to match, in reality one cannot simply slap myriad design concepts together and hope it works. Design is a discipline that few possess, though many believe that such creative ability flows through their being like magic.

Moreover, and perhaps more importantly, form must follow function. Even when someone is capable of piecing together the various components that go into an aesthetically acceptable collection that includes window treatments and various accessories in and around the home, there is no guarantee that such a person would have the wherewithal to consider common use functions. One would need a good measure of expertise in window treatments and accessories to ensure that the blinds and roman shades that they are lining up for their home is not only pleasing to look at, but will also do the job for which they have been designed.

Despite the aforementioned, many decide to go it alone anyway, often leading to profoundly disappointing results. With that in mind, home owners who have been inspired to work on their own window treatment upgrades are lauding the launch of, a new site that promises to simplify the concept of design as it applies to window treatments, specifically blinds and roman shades. Additionally, the site ventures to provide the functional type of information required by home owners, so that they can conduct their selection with design and function in mind. Ultimately, the goal is to be a one-stop information shop that makes it simple and easy for home owners and would-be designers to plan for and select the proper product so that in the end, the windows look fabulous and the products do the job they were intended to do, like keep out the sun, maintain privacy and the like.

"The Internet is awash in bits of information about this and that type of window treatment, but few if any sites have integrated all that information under one roof to make it easy for viewers to not only understand what works for their particular situation, but also what looks good. Aesthetics is important, and our site does a commendable job of keeping that in the forefront," explains Michelle Russell of


We endeavor to bring you the information you need, all in one site, as you begin to plan additions and/or updates to your window treatments. We are mindful of aesthetics and functional considerations as they both play a pivotal role in a successful window treatment project.

Michelle Russell
(voice) +1-213-235-4278

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Press Release Submitted On: May 01, 2011 at 8:40 am
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