Navi Mumbai, Maharashtra India (PressExposure) September 21, 2007 -- Low Cost Handsets Asia will once again bring together leading operators, handset and contract manufacturers, technology and content providers and application developers to address commercial and technical strategies to Harness Ultra Low Cost, Entry Level, and Low Cost 3G Solutions to Penetrate Emerging Markets.
It will also assess challenges faced by and provide solutions to operators in their need to maintain profitability and ARPU maximization in the highly competitive emerging markets.
The Regionâs Leading Event Focusing on Low Cost Handsets in Asia : â¢ UNDERSTAND the market trends and demands in handset affordability & features in emerging markets â¢ ADDRESS the challenges of entry barriers to penetration â¢ LEARN how to position ULCH with refurbished handsets â¢ EVALUATE the low cost 3G handsets business case â¢ IDENTIFY approaches to develop low cost handsets to optimise the delivery of 3G Services â¢ HEAR about the requirements and delivery of ultra low cost CDMA devices â¢ CULTIVATE winning partnerships to achieve a successful distribution strategy â¢ DISCOVER how to foster closer collaboration between operators and handset vendors partners for operator led handsets
Key Sepakers : Hear, Network & Learn from Leading Experts Across Cross Section of Value Chain from :
Operators : Shihab Ahmad, Head of Marketing Analysis & Planning, Banglalink, Bangladesh Sunil Tandon, VP of Handsets, Bharti Airtel, India Supun Weerasinghe, Head - Corporate Planning & Quality Mgt, Dialog Telecom, Sri Lanka Rajat Mukarji, VP Corporate Affairs, Idea Cellular, India* Samina Khan, Specialist Handset Marketing, Mobilink, Pakistan Karl-Heinz Mueller, Director Terminals Supplier Management, Vodafone, UK Dee Kaul, Senior Commercial Manager - Emerging Markets, Group Commercial & Supplier Management, Vodafone, UK
Chipset Manufacturers & Suppliers : Kanwalinder Singh, President, Qualcomm, India Scott Fox, Chairman and CEO, Starscriber Corporation, India Victor Epifani, Marketing Director, GGE Business Unit, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments, India
Association : David Hind, Vice President, Operations, CDMA Development Group (CDG), USA PS Ramesh, President, TEMA, India Bharat Bhatia, Vice President, TEMA, India
Consultants & Analysts : Ted Dean, Managing Director, BDA, China Alan Hellawell, Managing Director, Equity Research, Deutsche Bank, Hong Kong Victor Liu Zhoujiao, Industry Analyst, In-Stat, Singapore Prashant Gokarn, Partner, Spectrum Strategy Consultants, UK
Key Highlights : Market trends, opportunities and developments for LCH Increase your penetration rates in emerging markets with LCH ULCH as an economic opportunity for the masses Reducing the impact of the initial cost of becoming a mobile subscriber Marketing ULCH, Entry-Level and LCH to price sensitive customers Challenges in creating a brand and vendor strategies for LCH Ensuring the infrastructure can support the low-cost services: Increasing penetration, QoS and market share Define user requirements for entry-level handsets Achieving low system BOM while providing applications processing capabilities Addressing the power challenges in the rural areas The role of the regulator in making handsets more affordable Reducing the total cost of ownership Developing a low-cost distribution strategy and after market support Address the implications for technology as the expectations for innovative applications on LCH increases Developing the technology to lower costs even further Examine Low Cost 3G Opportunities - B ring 3G and mobile Internet services to the developing world
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