London, United Kingdom (PressExposure) June 10, 2013 -- On Monday (20th May 2013) blowUP media launched the largest poster site outside London in Manchester's Piccadilly Gardens. The unveiling was especially poignant as it was part of Nike's new England team kit launch campaign, modeled by local star player, Danny Welbeck, who plays for England and Manchester Utd.
Another accolade for blowUP media's Manchester site is that the 508 square metre site was the only OOH of any kind to be used in the England sponsor's campaign.
Katrin A. Robertson, Managing Director of blowUP media explained 'By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a Giant Poster allows them to do this - especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that Giant Posters can be both nimble and impactful.'
blowUP media, a Stroer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media's award-winning projects set the standards for designing public spaces - one of its projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. Using Giant Posters and digital advertising, blowUP media's campaigns can help any company build its brand. blowUP media is the expert at building brands through innovative advertising strategies and has worked on various campaigns from travel advertising to automotive advertising.
More information is available at http://www.blowup-media.co.uk and blowUP media's other international sites can also be accessed from this page. For more information please also contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com