Novotel expansion in Asia Pacific goes into hyperdrive

Bangkok, Thailand (PressExposure) November 19, 2008 -- The opening of five new Novotels - in China, Vietnam, Malaysia and India - in less than two months has established Asia Pacific as the growth region for Accor's most established brand. The five new hotels has extended the Novotel network to 86 hotels in Asia Pacific.

The new hotels are:

Novotel Beijing Sanyaun - the opening of this hotel in the nation's capital reinforces the reputation as "best mid range hotel brand in Greater China" named by TTG China Travel Awards 2008. The hotel opened recently in the city's downtown area opposite the new Airport Express station. It is the fourth Novotel in Beijing and 14th in China.

Novotel Halong Bay - the first international hotel in Halong Bay opened in October, in the city centre adjacent to the pier where cruise boats depart for tours of the UNESCO listed World Heritage Area. Each of the hotel's 214 guest rooms are a harmonious blend of European and Asian interiors and have stunning vistas.

Novotel Kota Kinabalu - the second Accor hotel in Sabah, the capital of East Malaysia, opened in September, providing an ideal base for business and leisure guests. The hotel is set to be popular with visitors coming to climb Mt Kinabalu, observe the orangutans in the natural habitat or visiting some of the worlds oldest rainforest. Another hotel in East Malaysia - Novotel Kuching - is scheduled to open in 2009.

Novotel Hyderabad Airport - opened in October, strategically located next to the terminal of Hyderabad's new international airport (Rajiv Gandhi). The hotel has extensive facilities including 305 guest rooms and has a diverse range of restaurants, bars and meeting rooms. Novotel Hyderabad Airport is the second Novotel in India.

Novotel Nha Trang- Opens this weekend (15 November) on Tran Phu Boulevard, opposite the pristine sandy beach. This hotel provides high-quality leisure facilities including Vous Spa, fitness centre, a swimming pool and the Square Restaurant. All of the hotel's 154 spacious rooms with balconies offer panoramic views of Nha Trang Bay. It will be Accor's fourth Novotel in Vietnam.

Novotel in Asia Pacific

Novotel with it's regional origins commencing in Asia in 1982 with the opening of the Novotel Singapore, has quickly taken a foothold in the upper midscale segment with strategically located hotels in key cities and destinations throughout Asia Pacific.

The pace of development continues unabated with a further 19 Novotel's set to open in the coming 2 years. These openings include; Mumbai and New Delhi in India, Jakarta, Pekanbaru and Lampung in Indonesia, Kuching in Malaysia, Ulan Baatar in Inner Mongolia China, Christchurch in New Zealand, Taipei in Taiwan China, Bangkok and Phuket in Thailand and Hoi An and Phu Quoc in Vietnam.

Michael Issenberg - Chairman and Chief Operating Officer of Accor Asia Pacific commented "Novotel with its expansive network in key locations and a reputation as a leading 4-star hotel brand, places Novotel in Asia Pacific firmly at the centre of the global expansion strategy for the brand. Much of the Novotel's success in the region can be attributed to the brand offering investors and developers a product that is accessible, efficient, capably distributed and a well recognised.

Speaking about Novotel in the Asia Pacific Frederic Josenhans - Senior Vice President Global Marketing for Novotel said "The region is leading the way with many of the brands innovations such as Green Globe environmental accreditation, guest accommodation enhancements and technical and construction efficiencies. Novotel throughout the Asia Pacific region will see the implementation of a number of new core offers in the coming months, extending the reach of the brand and strengthening global consistency".

Visit for information and reservations on these and any of the 400 Novotel hotels and resorts globally

About Accor

Novotel - Designed for Natural Living
Novotel offers nearly 400 hotels and resorts located in the heart of major international cities, business districts and tourist destinations. Everywhere, the brand upholds its fundamental values of modernity, good design, simplicity and efficiency so that today's travelers feel naturally at home.

Through a consistent top quality offer, Novotel contributes to the well-being of business and leisure travelers alike. Guests will always find spacious rooms with flexible features adapted to both work and relaxation, a balanced choice of food and beverages available around the clock, and friendly, attentive staff, plus children's play areas, fitness centers and places to relax.

Novotel has long been committed to promoting sustainable development through its active involvement in the Accor Group's Earth Guest program. Today, it reaffirms this position by pledging to achieve Green Globe environmental certification for its entire network by 2010.

In 2008, the Novotel network includes 382 hotels and resorts, representing a total of more than 66,000 rooms, in 59 countries. By 2010 it will have an additional 20,000 rooms and be present in 70 countries.

Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:

- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;

- Services, with 30 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management

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Press Release Submitted On: November 18, 2008 at 9:19 pm
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