Novotel leads the way with environmental actions

Bangkok, Thailand (PressExposure) November 17, 2008 -- Accor Asia Pacific announced today that 11 Novotel hotels and resorts throughout the Asia Pacific region have achieved Green Globe Sustainable Tourism Certification, as part of a pilot hotel program that commenced in early 2008. This notable achievement marks the beginning of a program that will see the Asia Pacific network of Novotel's, (today 84 hotels) certified before the end of 2009.

The next phase of certification will see all Novotel Resorts in the Asia Pacific certified, including hotels in Bali, Lombok and Bogor in Indonesia, Phuket, Rayong and Chumphon in Thailand, Phan Thiet in Vietnam and Cairns and Twin Waters in Australia. The resort network will achieve certification as early as March 2009.

Globally the Novotel network of almost 400 hotels and resorts has committed to achieving Green Globe certification by 2010, to become the first hotel brand to achieve global network certification.

"The Novotel brand has been focused on sustainable development for more than 10 years, so the Green Globe certification initiative is a natural evolution" says Evan Lewis - Vice President Communications for Accor Asia Pacific. "Our hotels and resorts within the Asia Pacific have introduced the Accor Environmental Charter, requiring the application of 65 actions, Green Globe certification takes this to a new level ensuring continuing and lasting improvement of environmental performance by our hotels".

Green Globe is an international organisation that provides certification for Sustainable Tourism, originally established in 1992 by the World Tourism and Travel Council and based on Agenda 21 (priorities of the 21st century for the planet).

The Green Globe certification takes place in two stages; first an assessment of the environmental performance according to a benchmarking audit and then the establishment of environmental management system to improve each hotels performance with respect to sustainable development policies. Following this each hotel is externally audited for compliance to Green Globe standards.

Jagan Lacsher - Executive Assistant Manager of the Novotel Bangkok on Siam Square (and Green Globe Program Leader at this pilot hotel) commented "The Green Globe benchmarking and management process review heightened our awareness of the hotels consumption of energy, water, paper, chemicals, pesticides and waste management as well as our efforts in social welfare actions. The whole team has become focused on ways to improve consumption, communicate the efforts with guests and each department now contributes to a constant improvement process".

The Novotel Bali Benoa was the lead hotel on the pilot project and subsequently Novotel Bangkok on Siam Square, Novotel Hyderabad, Novotel Melbourne Glen Waverley, Novotel Wellington Capital, Novotel Atrium Darwin, Novotel Brisbane, Novotel Canberra, Novotel Perth Langley, Novotel Melbourne St Kilda, Novotel Auckland Ellerslie have completed Green Globe certification.

Michael Issenberg - Chairman and Chief Operating Officer, Accor Asia Pacific says "Travelers are increasingly seeking hotels with an environmental conscience. With a global network of almost 400 Novotel hotels and resorts already dedicated to the fight against global warming, Green Globe certification provides the assurance that our guests call for. Our ambition towards Green Globe certification of our entire network is bold, our commitment to improved environmental action is resolute".

All details concerning Novotel's commitment to Green Globe are available online at Here you will find general information, latest press releases, interview requests and press kit on the initiative.

About Accor

Novotel - Designed for Natural Living

Novotel offers nearly 400 hotels and resorts located in the heart of major international cities, business districts and tourist destinations. Everywhere, the brand upholds its fundamental values of modernity, good design, simplicity and efficiency so that today's travelers feel naturally at home.

Through a consistent top quality offer, Novotel contributes to the well-being of business and leisure travelers alike. Guests will always find spacious rooms with flexible features adapted to both work and relaxation, a balanced choice of food and beverages available around the clock, and friendly, attentive staff, plus children's play areas, fitness centers and places to relax.

Novotel has long been committed to promoting sustainable development through its active involvement in the Accor Group's Earth Guest program. Today, it reaffirms this position by pledging to achieve Green Globe environmental certification for its entire network by 2010.

In 2008, the Novotel network includes 382 hotels and resorts, representing a total of more than 66,000 rooms, in 59 countries. By 2010 it will have an additional 20,000 rooms and be present in 70 countries.

Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:

Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;

Services, with 30 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.

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Press Release Submitted On: November 16, 2008 at 9:35 pm
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