Now Comic Books To Help Children Learn At School

Mumbai, India (PressExposure) September 17, 2009 -- Entertain to Educate is the new age Mantra! • Axiom Education to launch ‘iken books’ to assist children with their school curriculum. • iken books’ made available in Science for Standard 6 to 8• Learn through stories with engaging characters, fantasy and fun • Understand tricky concepts through games, puzzles and mind-maps • Revise with friends through a multi-player board game! • Study shows that ‘iken books’ can improve retention by almost 200% in half the time

Axiom Education, an education innovation company —through its brand "IKEN" today announces the launch of ‘iken books’, a revolutionary concept for curriculum based education. ‘iken Books’ are a unique blend of education and entertainment solutions to bring in a fun-learning experience for children at school.

‘iken books’ are interactive comic text books based on the NCERT curriculum that bring scientific concepts alive through colorful and entertaining comics. The books have been designed with fun-loving comic characters indulging in real life adventures and promise to give young minds a thoroughly different experience while imparting education – that of fun and excitement.

Research has shown that with the help of ‘iken books’, students can now cover an entire science chapter in less than 30 minutes while retaining more than 200% as compared to normal textbooks. This revolutionary approach will allow teachers to build upon an already existing base understanding of every child in the classroom. A student can simply read a chapter from ‘iken books’ before it is covered in the classroom and then co-relate better with the proceedings of the classroom.

Speaking on the initiative, Mr. Saurabh Saxena, Director – Business Development, Axiom Education, said, “We always aimed to do something different and exciting in the filed of education. Our new invention- ‘iken books’ will not only create a learning environment that is synonymous with entertainment but will also generate an eagerness to learn more in a child. I am confident that these books will be happily accepted by children and teachers alike and will provide them a new refreshing experience.”

Very soon, ‘iken books’ will be available in Science for 1st to 5th Std. and Social Studies for 1st to 8th Std. to complete the offering, also in regional languages namely Hindi, Gujarati, Marathi and Kannada.” Saurabh added.

The stories in ‘iken books’ contain an endearing character popularly known as J.C. who is on a learning curve and is one of the most inquisitive characters in the world of comics. The stories explain the quirks and adventures of J.C.’s life and showcases how the boy becomes smarter and knowledgeable with every experience in his life. The books comprise an ‘edutaining’ matrix that comprises various direct and indirect teaching methods providing a wide array of ‘explore– it – yourself’ activities.

Presently ‘iken books’ are available in 2 volumes in Science for 6th, 7th and 8th Std. and can be purchased online at It shall be soon available at all leading book stores across India.

The books are competitively priced at Rs.199 per copy while institutional discounts will be offered to schools and institutions. For more information one can contact at

About Adfactors PR Pvt Ltd

‘Axiom’ which means “self evident” provides innovative education solutions through cutting- edge technology. Axiom Education is a global educational venture by the Bilakhia Group. Axiom Education believes that every child is born a genius. Learning is most effective when it is personalized and involves active participation. We achieve this by investing in research and development of products that are a fusion of entertainment with education and instill a deep sense of curiosity, exploration and enjoyment amongst students.

This is achieved with a dedicated team of over 300 professionals, from India’s top institutes like IIT’s, BITS, NID, top Business Schools, experienced Teachers and child psychologists, involved in research & development.

‘’ and ‘iken scientifica’ are several endeavors initiated by the company to introduce ideation and innovation to the students, teachers, schools and parents alike.

The company now plans to extend its reach to entire India with its unique methodology and launch over 200 ‘never-seen-before’ innovative products and several institutional offerings that will completely change the way education is perceived.

For further information please contact:

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Alok Parande

Binisha Jaiswal

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Press Release Submitted On: September 17, 2009 at 12:04 am
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