Oatmeal Cookies Producers Use Flour 'Zhitnitsa' from PAVA

Barnaul, Russian Federation (PressExposure) August 28, 2009 -- PAVA latest product offering, 'Zhitnitsa' flour continues to meet the needs of bakery producers. In August, the exclusive flour grade got yet a wider recognition by bakers, after it had been used in production of oatmeal cookies.

The original mix, composed of oat flour and 'Zhitnitsa', incorporates a number of distinctive features. It endues the end product with exquisite aromatic qualities and delicious flavour. Meanwhile, its behaviour in the baking process is similar to the standard grades, and allows to produce cookies of traditional types.

"'Zhitnitsa' truly gives new perspectives to the company's business", says Andrey Ananin, PAVA Director General. "Its applications are not limited by the unique properties, and as far as economic performance goes, this is a most spectacular achievement."

The Altay grain processor aspires to introduce this product innovation to all markets where PAVA is operating. Specialists of company conduct master classes in different regions of the country, to suggest efficient solutions for 'Zhitnitsa' use and review the product development process.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

Press Release Source: http://PressExposure.com/PR/PAVA_OJSC.html

Press Release Submitted On: August 27, 2009 at 10:02 pm
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