Dana Point, CA (PressExposure) August 21, 2013 -- OfficeGym, a manufacturer of revolutionary lifestyle and fitness devices, today debuted its flagship product in the US, a device that transforms the backrest of any chair into a versatile workout station. OfficeGym's compact training system, designed for the work place and home, allows users to take advantage of the dozens of mini-breaks that are taken throughout the day, and encourages them to slip in in a simple workout. With more than 25 movements for 10 muscle groups, it delivers a toning workout for the entire body.
"OfficeGym started from our desire to break up the monotony of sitting in an office all day," said Daniel Montazem, co-Founder of OfficeGym. "We've introduced a product that can be used as preventative measure in curbing the new epidemic of sitting."
"Studies show that our desk jobs represent a key culprit behind society's expanding waistlines. The goal of our product is simple. Create a work environment that fosters a sense of well-being; burns calories while you sit; and increases productivity," explained Giovanni Bonotto, co-founder of OfficeGym. "OfficeGym is not meant to be a substitute, rather it should be used to supplement other forms of physical activities.
Our product was designed with a focus on physical health and wellness across all ages."
The company also announced plans to run Direct Response TV ads to help build the brand in the US. The commercials will appear on national cable beginning in the fall of 2013. OfficeGym has manufactured its product in Germany and Italy since 2011 and is available for sale and distribution in the US, Canada and the European Union.
"We are excited about our expansion into the US and by the opportunity to offer a product which seeks to mitigate the health risks associated with a sedentary lifestyle," said Bonotto. "Building on our successful expansion in Europe over the last 12 months, OfficeGym continues to gain momentum in new markets around the world. We look forward to providing US consumers with a consistently exceptional product and service experience."