Bristol, United Kingdom (PressExposure) August 24, 2009 -- Small businesses can improve their search engines rankings and drive more traffic to their website by getting listed in online business directories, often for free.
Listings in online directories can have a significant impact for small businesses that are looking to improve their performance online, according to marketing experts.
âOnline directories enable you to reach audiences who are browsing in that particular indexÂ or directory, as well as enhancing your search engine rankings,â says Mark White, owner of Better Business Blogging. âThey can be a low-cost method of increasing sales.â
Online directories are a great way of getting links to your site, agrees Karen Purves of Have More Clients and expert contributor to Marketing Donut, the new online resource for small firms. âThe links from those sites to my website helps with the page rankings and reputation of the page and website and, as a consequence, it will appear higher up the search results.â
Some online directories offer free listings, while others charge a small amount for listings or for more prominent advertising. While directories can be useful, Purves cautions against spending too much on advertising. âAny paid advertising has to be done carefully â you need to know who is using the site, what they are there for and where else they do. With the Internet there are lots of ways to build presence without having to resort to advertising.â
Mark White agrees. âUsing these sorts of directories can be worthwhile for search engine optimisation (SEO) purposes, but advertising in this way will not necessarily attract new customers. Business names can be one amongst hundreds on a page, soÂ itâs highly competitive and it can be very difficult to stand out,â he says.
âIfÂ itâs free youâve got nothing to lose, but you may feel that optimisingÂ your own website or spending the money on targetedÂ advertising, via Google Adwords for instance, may be more productive,â he adds.
Some of the most effective online directories are those that feature ratings or allow customer to post reviews, says White. âInternet users are moving towards social-basedÂ websites that combine business listings with reviews, which enable people to share their experiences,â he explains. FreeIndex is one example and others include WeCanDo.biz and local network, TheBestOf.co.uk.
Itâs clear that getting listed in online directories can help improve rankings and potentially boost business for small firms. Like any promotion, however, firms should ensure that they measure results and target their activity appropriately to maximise their chances of success.
Further information: Become a Marketing Donut expert by visiting the BHP Information Solutions website [http://www.bhpinfosolutions.co.uk/Who-we-are/Experts.aspx] Register for Marketing Donut here http://www.marketingdonut.co.uk/user/register?destination=node%2F27 Find out more about Have More Clients here [http://havemoreclients.com/index.html] Find out more about Better Business Blogging here http://www.betterbusinessblogging.com/
Contact: Mick Dickinson BHP Information Solutions Ltd Bristol, UK Tel: 0044 (0)117 904 2224 Mob: 0044 (0)7816 680 266 firstname.lastname@example.org [http://www.bhpinfosolutions.co.uk]