Online Innovation a Smart Move for Small Business

Surry Hills , Australia (PressExposure) March 30, 2012 -- That business is Sydney based enflexion, and this smart and savvy web design and development agency is celebrating ten years in business at the cutting edge of online innovation; giving other small businesses an online presence to rival their larger competitors at an affordable price.

With the Australian Interactive Media Industry Association reporting that around 6.7 million of us bought a product or service online in the last 12 months (37.9% of all Australians), and online sales expected to grow by 9% this year, innovative, secure and affordable sales solutions backed by proven, expert delivery, smart design and acute business acumen make enflexion a trusted partner for small businesses. Innovation has been the cornerstone of enflexion's success since their inception. With their niche sub-brand 'Flower Store in a Box,' in operation for over seven of enflexion's ten years, they've bought more florists online with sales generating sites than any other Australian web developer.

Longtime client Winston Jeffrey from Sydney's 'Urban Flower,' is a prime example. After trying many different web designers he found ironing out bugs with them was arduous, and fly-by-night operations kept on shutting shop on him. When he came across enflexion's work for Flowers for Everyone, Winston saw a pre-packaged online florist offering that could be customised to his vision. That solution was enflexion's Flower Store in a Box (FSIAB), Winston was instantly drawn to it. He liked the fact that enflexion had created a risk free, proven platform with FSIAB that could still be adapted to his brand - and his customers. enflexion soon became more than a web developer for Urban Flower, they became a trusted business partner. Urban Flower's online business rapidly increased and it didn't take long to reinvest in one of enflexion's premium site solutions, further increasing Urban Flower's sales and enabling them to get on with growing their business.

Delivering innovation every step of the way, enflexion also created a mobile interface to give the increasing array of Smartphone buyers the opportunity to browse and buy flowers on the go on their phones. In fact, enflexion were the first to create a florist dedicated iPhone application for Brisbane City Blooms. With mobile technology escalating, Urban Flower now has an iPhone application developed by enflexion, giving customers a new avenue to interact with the brand at the same time as increasing sales.

enflexion director Drew Wentzel soon realised if florists need customised platforms to increase sales, then other businesses must be looking for similar solutions to grow their businesses online. This led him to design and deliver their Innovator program, giving retailers such as Super Discount Supplements, wholesalers like Zizzi Designs and the recently remodeled Manly Pavilion more than just an expanded online presence, but increased sales success.

Again enflexion's results go beyond being merely another web developer. They've supported Super Discount Vitamins in gaining a closer relationship with their suppliers and enhanced accessibility for their customers. A big contributor has been the integrated social media strategy. The Facebook fan page in particular is steadily building an even greater community around Super Discount Vitamins' loyal fan base who easily and enthusiastically share their purchases at competitive prices on social media platforms. In fact, Super Discount Vitamins have received many written and phone testimonials from customers impressed by the ease and simplicity of the site.

For wholesaler Zizzi Designs enflexion has helped in their rebrand, giving them a whole new market segment through a retro design, backed by an iPhone Application, Smartphone interface, dedicated wholesaler and retailer logins, and the ability for buyers to instantly 'share' their purchases through Facebook. For a boutique wholesaler such as Zizzi Designs this gives them the opportunity of being seen as a bigger brand while increasing sales to match that perception.

For all these small businesses the affordability and ingenuity of enflexion's online solutions gives them the opportunity to grow their business. The solutions all result in a sales generating website that's impressive to use, attractive to view and secure to buy from.

With trust being essential for consumers buying online and fulfillment being a primary reason for online customers abandoning a sale, enflexion supports their customers in authentically displaying a trustworthy brand and backing it with safe, reliable technology to make the sales process easy and secure. Their ongoing dedication to innovation and partnering with small businesses to create effective sales solutions and a scalable online strategy has also earned enflexion a nomination in the 2012 Telstra Australian Business Awards.

Click here to find out more on businesses in this release and enflexion Principal Drew Wentzel:

You can also find out more about Flower Store in a Box at the FSIAB Facebook page:

About Enflexion

enflexion helps organisations effectively interact with their stakeholders through web applications, portals and websites. Through its strategic insights, enflexion clients have increased their competitive advantage and received a great return on investment for their online projects. For further information, visit

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Press Release Submitted On: March 30, 2012 at 1:34 am
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