Northglenn, Colorado (PressExposure) September 30, 2008 -- OptiTrex founder Adam J. Morien envisioned a comprehensive site that offered small businesses and individual realtors the same marketing advantages that larger multi-million-dollar firms had. â¢ According to the last National Association of Realtors survey, approximately 80% of prospective homebuyers begin their real estate searches online, looking an average of four or five properties before calling an agent. â¢ Moreover, 9/10 buyers found their agents through an online real estate listing site, reports Hebert Research. â¢ The report also found that 60% of these Internet users found their agent through search engines like Google and Yahoo. Therefore, the importance of web presence and search engine visibility cannot be overstated. Despite the market downtown, real estate agents can still drum up plenty of business by using the right full service online marketing company "Top-performing real estate pros know that surviving tough times means adopting long-term success strategies," writes RISMedia's Charles Warnock. "In other words, when the going gets tough, top agents and brokers step up their marketing efforts." "I wanted to offer something unique to my clients," Morien explains. "Not only would I align new businesses with dedicated teams of copywriters, web designers, link builders, developers, and PR consultants who could help them create an individualized, professional site with fresh, relevant, continuous contentâ¦ but I'd also optimize their search engine position by using proven SEO strategies like one-way link building with the best industry related websites, social online marketing, site traffic monitoring, and creating customized SEO-friendly websites that convert high quality leads!"
Morien built OptiTrex as a one-stop-shop for all Internet marketing SEO needs. OptiTrex has helped clients like Luxury Home Magazine, Homes Atlanta, MS Woods, Beaver Village, Homes Portland, Kimberly Painting, Fox Valley Real Estate, and World Resort Vacations develop and market their businesses online.
As a marketing partner, most interactions begin with a consultation, where clients request that their site be assessed for any possible weaknesses that may be scaring sales away. Since "content is king" and so much web presence depends upon having valuable, targeted copy, many SEO clients order copywriting services that include regular blogging, newsletter creation, press release writing, sales-driven web copy and article publishing on third party sites. All copy is then optimized using carefully researched keyword phrases and density to ensure that web users find it.
"OptiTrex greatly exceeded our expectations," writes Roan White, VP of new media at Luxury Home Magazine. "We initially chose OptiTrex because of their demonstrated expertise in the Real Estate field, and quite frankly, because they had 'walked the walk' with their #1 ranking under the phrase 'real estate SEO.'" Since working exclusively with Morien's team of web developers, copy writers, web marketers and search engine gurus, Luxury Home Magazine has delivered first page and #1 Google rankings among many extremely competitive keyword phrases. Roan White quickly saw his markets move from 500 to #1!
"I would highly recommend Adam to anyone who needs to have an awesome internet presence, as long as they're not competing with me," comments Norm Christancht, broker/owner of Fox Valley Real Estate. "His strategies have been the driving force behind my first page results in a number of very competitive search phrases."
The Real Estate Referral Network program provides real estate agents with additional leverage in their markets. Clients will receive one-way links from proven leaders in the real estate industry. Keyword analysis, website code optimization, analytics tracking conversations, web content, URL registration, article publishing and other services are all available to individual realtors and real estate companies who are looking to boost their site traffic and conversions.
"It's been four months now since I joined the Real Estate Referral Network," said Tim Maitski of HomesAtlanta.com. "I've made some huge progressâ¦ Atlanta real estate' from #31 to #2, 'Atlanta GA real estate agent' from #25 to #1, 'Atlanta real estate agent' from over #120 to #2, 'Atlanta Georgia real estate agent' from #19 to #1 and 'Atlanta realtor' from #4 to #1." Since Tim started with OptiTrex exclusive Internet marketing company, he hadn't made any structural changes to his website, he stopped blogging on ActiveRain and cancelled his LinksManager.com account and credits his success with the professional copywriting, search engine optimization and Internet marketing strategies from OptiTrex LLC.
Since the market is so dynamic, many clients are coming to Morien's newly launched www.OnlineMarketingSEO.com for a guiding hand to help execute their Web 2.0 strategies. Many realtors have heard that social networking sites like Myspace and Facebook are valuable online marketing tools and that video blogging and social online marketing are extremely effective, but they aren't sure how to get started. OptiTrex can offer these services, in addition to tracking the results, so realtors can see where their money is best spent. By outsourcing to a professional Internet marketing company, realtors free up all the time and hassle of micromanaging their web presence to focus on responding to prospective buyers and making new sales.
Roan White of Luxury Home Magazine said "The prices at OptiTrex were surprisingly reasonable, bringing them in under budget and ahead of schedule every time." He summarizes, "We have and will continue to partner with OptiTrex for many reasons â including a great ease of communication, dedicated personal service, and many truly energizing brainstorming sessions that I am positive will lead to great things in our future."