Los Angeles, CA (PressExposure) April 24, 2015 -- Optilius, an indie mobile game development company based on Southern California, has opened its virtual doors for business.
With its massive 1 man crew (sarcasm), Optilius has been working in the background for the last year learning the industry and developing its first game Cleff, a unique hybrid approach to action and music genres where players get to use musical notes to play the game, but in a fast paced arcade action environment that anyone can get into in their first try. Cleff will be launched on April 25, 2015 for free on Android. iOS and Windows Mobile will follow shortly after.
Optilius promises all games to be really free and truly fair for everyone, meaning all games will not only be available for download for free, but there will be no in-app purchases necessary or even available. Optilius believes that when there are in-app purchases options, some players get the upper hand while many other players have to struggle playing through repetitive (and often pointless) sequences to gain just a little bit of virtual currency, which ends up turning the game play into a dull and boring experience. In their games, this will all go away and every player will get to enjoy action and real game progress for free.
Optilius still has to monetize on something. At first, their monetization model will be purely based on advertisement, and with a little bit of luck (or maybe a lot of luck) the next revenue stream will be through merchandise based on the game characters. The advertisement model for Cleff will be mild, with discreet banners placed away from game play, and interstetial banners displayed when players exit from a level. Future games may follow a different approach to advertising based on the game play; However, Optilus does promise to make the advertising model as discreet as possible.
Optilius founder is fascinated with music and thus promises to provide a similar music learning, or music reading practice, game experience embedded in most games, but always ensuring it is casually embedded as a signature without taking over the true concept of each game, so they always feel different (easier said than done). We can expect to see musical notes, chord puzzles, scales, and other musical components discreetly embedded in future games.
For game platforms, Optilius will stay focused on the mobile industry, but always looking at future opportunities with other platforms. As of now, Optilius will focus on Android, iOS, and Windows Phone.