Oregon City, Oregon (PressExposure) March 18, 2011 -- For businesses that are interested in search engine marketing Portland [http://installlogicsocialmedia.com/why-us/] and surrounding areas, most are still uncertain what search engine optimization (SEO) means for their website. SEO Portland company InstallLogic Internet Marketing focuses on getting businesses organic, high-ranking search results for their site - these listings are the results that drive business. High organic listings are shown to get 70% more traffic than Pay Per Click (PPC) advertising even though they both show up at the top of search results. People generally realize these PPC listings are ads and often skip over them, making organic search optimization for a business's website a top priority.
PPC advertising is expensive and unsuccessful a majority of the time. Depending on the industry and amount of competition, businesses can be paying a tremendous amount of money for popular keywords. Deciding which keywords to use is also a battle - picking the right keywords is imperative to a successful PPC campaign and they are too expensive to find using a trial-and-error method. "Using Pay Per Click successfully is more complex than it seems, so businesses get involved and end up wasting a lot of money on little results," said InstallLogic owner, Jon Ochs. "Instead, these same businesses could be getting organic listings in search engines for a fraction of that cost and getting more business out of it."
The SEO Portland company believes that organic, high ranking positioning is the key to success of search engine optimization, and they focus on both onsite and offsite SEO to obtain these rankings. Through their proprietary SEO strategies and content marketing, InstallLogic gets businesses dominating the organic search listings. Unlike most other companies offering SEO Portland services to businesses, they focus the majority of their effort on offsite SEO - factors outside of a company's website - because this is where clients benefit the most. They've come across many SEO Experts that only focus on optimizing elements of a website itself, which is only about 20% of what can be done for a business. "Before hiring an individual or company to do SEO for a business, we hope that the business does a search on the search terms associated with that company," said Ochs. "If the company can't at least show you what they have accomplished for themselves, why would you expect that they can do it for you?"
Search engine optimization is extremely important for the long-run success of a business and can quickly get complicated and time consuming for businesses to work on without help. The SEO Portland [http://installlogicsocialmedia.com/services/] company has different customizable packages based on the specific needs of clients, all of which are focused on getting business found by potential customers. To learn more about what InstallLogic has to offer, visit their website or contact them at firstname.lastname@example.org.