PAVA - Puts New Spin On Flour Health Value

Barnaul, Russian Federation (PressExposure) April 07, 2009 -- Recent innovation in PAVA product range, protein-enriched flour Zhitnitsa, is a proof of the company's commitment to non-standard production approach. It is about opening up the potential of wheat kernel, and increasing availability of precious nutrients stored in it. Laboratory research testifies that compared to the traditional flour products, the health value PAVA managed to achieve in Zhitnitsa is unparalleled.

It is a well-known fact that wholemeal flour is considered one of the richest for the amount of nutrients, vitamins and fibre it contains. The nature of these advantages is clear, since the peripheral parts of grain are highest in valuable substances. PAVA's milling technology finds a more effective approach, which results in 20% more protein, 6 times more fibre and 20 times more B-vitamins than in wholemeal flour. In addition, the remarkable feature is that Zhitnitsa contains less starch and, consequently, is more low-fat.

"Today's industry is showing more interest in functional foods, and we are keeping up with this tendency. Plus, terrific benefits for health retained in Zhitnitsa are reinforced by what we can do in terms of fine grinding ", says Igor Yakovec, PAVA Chief Operating Officer. "This product is almost like a medicine, although it is not placed in a bottle, and you can buy it in a bakery shop."

100 grams of Zhitnitsa contain sufficient amount of vitamins B1, B2 and iron to satisfy the daily allowance; it is significantly rich in fibre and has an enhanced antioxidant level due to presence of tocopherol. This ensures its nutraceutical qualities and efficacy in fighting most challenging health problems, such as cancer, cardiovascular and endocrine diseases.

About PAVA

PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

Press Release Source:

Press Release Submitted On: April 02, 2009 at 11:12 pm
This article has been viewed 21635 time(s).