PAVA Introduces New Package Design For Altay-Batyushka Flour

Barnaul, Russian Federation (PressExposure) May 07, 2009 -- Flour from PAVA, made of ecologically pure grain grown in sunlit fields of Altay, is known to customers under two brands - "PAVA", similar to the name of the company, and "Altay-Batyushka", which is derived from the name of the region. With the oncoming spring holidays, Russian grain processor made a decision to re-style the design of package for "Altay-Batyushka" flour introducing a more summerlike, fresh look.

The new style is designed for a 2-kilo packaging option, which lately has enjoyed increasing popularity - in March, it accounted for approximately 40% in total sales of PAVA consumer-size products. The trial consignment is scheduled for manufacturing in early May and will be shipped from mills in Rebrikha and Achinsk.

"The success of New-Year's re-styling campaign showed that this is an efficient way to enhance brand appeal", comments Lubov Kvasova, PAVA Deputy Director of Regional Sales. "In today's retail environment, when consumers have to decide fast among an excessively varied range, such novelties are truly eye-catching. They ensure that the product of widespread demand just leaps off the shelves".

Typically available in blue and white colours, the new package features the spring day landscape with lush meadows basking in the rising sun against snow-white clouds. "The new graphics are vivid and communicate just the right message about the product quality and freshness. For over 9 years we have supplied superior material for delicious bakery, and we believe that increased efforts around the new look is a good way to support the favourite brand", adds Ms Kvasova.

"PAVA plans to continue seasonal re-styling campaigns, inspired by the relevant occasions - such as the beginning of new harvest or Agricultural worker holiday".

The "Altay-Batyushka" trademark offers wheat flour of various grades, which is distributed in supermarkets and retail stores all over the country.

About PAVA

PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: May 07, 2009 at 4:03 am
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