PAVA Manufactures Flour Under Private Label

Barnaul, Russian Federation (PressExposure) November 16, 2009 -- In October 2009 OJSC PAVA concluded its first contract for production of private-label flour. The Altay grain processor started co-operation with a large retail network that consists of about 180 shops operating in the Siberian federal region. High quality flour, manufactured by PAVA, will be distributed as a store-brand product within the category of economically priced items.

The project is led by PAVA Achinsk mill (the Krasnoyarsk Territory), that supplies consumer-size flour to shops of the network on a regular weekly basis. To reinforce the product image, the company has developed colourful packaging decisions for the 2-kg size.

"Working with private labels is a great tool in that it allows to increase sales, cut marketing costs and guarantee steady inflow of orders. We also think this will contribute to successful promotion of PAVA's own brands", says Andrey Ananin, PAVA Managing Director. "Meanwhile, this is quite a serious task, requiring high level of production lines upgrade and efficient quality control system".


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: November 15, 2009 at 11:04 pm
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