PAVA Presents New Flour Products To Bakers Of The Far East

Barnaul, Russian Federation (PressExposure) September 09, 2009 -- Specialists of the grain processor PAVA visited the Primorie and Khabarovsk regions to help bakers and confectioners get hands-on experience of working with the new wheat flour "Zhitnitsa".

Technologists of baking plants co-operated with PAVA technologists incorporating "Zhitnitsa" in the manufacturing process.

"During the baking tests on the largest plant of the Primorie Territory "Zhitnitsa" showed excellent performance on the continuous dough mixing system. We successfully produced panned loaves and hearth bread", comments Andrey Ananin, PAVA Director General.

Tests involved production of gingerbreads from dough with 100% content of "Zhitnitsa" and various additives (nuts, sunflower seeds and fruit), as well as oatmeal cookies, where the flour of first grade was replaced with "Zhitnitsa".

Primorie bakeries recorded high performance of the new flour in manufacturing gibberies and breads with 100% content of "Zhitnitsa", or its mixes with other grades (10% and 50%).

PAVA specialists note that after the baking plants conducted practical experiments with the new flour, developing breads and confectionery goods, the product earned a great popularity. "Zhitnitsa" demonstrates unique behaviour in production, provides wonderful aroma, texture and uniformity of shape. For instance, mould of gingerbreads is ideal, and icing is well performed.

In the Khabarovsk Territory the emphasis was on production of loaves and buns. They were baked with additives - such as hazelnut, dried plums and apricots, or sunflower seed. These tests were carried out by bakeries with production capacities 3-5 tonnes per day.

To recap, similar pilot production of baked goods was done earlier in the Buryat Republic, who became a loyal consumer of "Zhitnitsa" flour, Irkutsk and Sverdlovsk regions.

"Such field trips and production experiments are an excellent idea for introducing new flour grade to a rather traditional, conservative market. Technologists of the plant should have an opportunity to immediately assess advantages of the innovative product and its behaviour in the manufacturing process. Now, we have seen that such policy resulted in much bigger interest - all partners who were present at the workshops purchased trial consignments of "Zhitnitsa"", concluded Andrey Ananin.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: September 09, 2009 at 1:10 am
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