PAVA Products Named Among "Golden Brands of Altay"

Barnaul, Russian Federation (PressExposure) October 20, 2009 -- PAVA, one of leading Russian flour manufacturers, announced that a series of its products have been named among the "Golden Brands of Altay". The company offers a broad range of product choices, including flour of different grades, cereals and animal feed. This time, the regional panel selected high and first-grade wheat flour along with semolina, which have been recognized across the nation and abroad for their superior quality.

PAVA's product portfolio is made up by two trusted consumer brands - PAVA® and Altay-Batyushka®. The former is an umbrella structure which is positioned as a more expensive range, with distinctively luxurious package design. All flour produced by the Altay grain processor is known for excellent baking qualities and nutritious value.

"Golden brands of Altay" include winners of regional competitions "Best Altay product" and "Best Altay service". PAVA is a traditional participant of these and many other contests, and its products are highly rated by the industry experts. "This is an exciting award, which gives us a testament that PAVA® and Altay-Batyushka® brands have grown to become one of the best-known for Russian customer. Currently, we are also marketing exclusive flour grade Zhitnitsa® and hope to build powerful presence for the product", said Andrey Ananin, PAVA Director General.


PAVA is one of the major grain processors in Russia. The company represents a 3% share of the national flour market. According to 2007 results, it was given the status 'Leading Exporter of the Industry' by Russian Ministry of Economic Development. Recently PAVA has developed a new strategy - creation of a vertically integrated agroindustrial holding. It is based on implementation of 2 projects: RAD (agricultural business operations) and Grainvest (deep grain processing), consolidated under GlobalAgro structure.

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Press Release Submitted On: October 20, 2009 at 2:36 am
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