Barnaul, Russian Federation (PressExposure) April 28, 2009 -- In March 2009, major Russian grain processor PAVA focused its endeavours on enhancing the product range. The company launched production of wholemeal wheat flour which immediately appealed to bakers, as they got an opportunity to diversify their assortment at a moderate cost and maintain profitability amid parlous economic situation. Another welcome addition was macaroni semolina which may be used in manufacturing superior pasta products, steadily growing in popularity with Russian customer.
The company obtained conformance declaration and certificate for its "Zhitnitsa" flour, which is an absolutely unique product of grain processing. This flour with exclusive health value and baking parameters of standard grades is now successfully marketed and sold both in Russia and overseas. "Zhitnitsa" was singled out by industry professionals on the Siberian forum of bread-baking as a perfect innovation for today's market - nutritious and affordable to all income groups.
PAVA daughter confectionery enterprise certified production of crispy dry biscuits, introducing new distinctive flavours with special recipes for diabetic friendly ration and consumers watching their weight. Moreover, the company upgraded formulations for the total confectionery assortment. Forwarding its agricultural project RAD, as a platform for vertical integration, the company proceeded with physical demarcation of land plot boundaries in the Krasnoyarsk Territory. The stated goals were met on schedule after similar procedures had been successfully accomplished in other regions of RAD's presence. As for farming activities, a decision was made to increase planted acreage for high-margin buckwheat and sunflower, 2.5 and 3 times respectively. Weather conditions for the season look promising, and RAD reiterated its plans to achieve 10-15% increase in yields.
Mr Pavel Igoshin, PAVA top shareholder and founder of the company was awarded Certificates of Honour from Ministry of Agriculture and Ministry of Emergency Situations. These distinctions were to acknowledge many years of conscientious work in the agricultural and food industry, where PAVA is among the respected leaders.