PMG Client Revolutionizes 3D Simulation Virtual Training Systems for Defense & Military

Boston, MA (PressExposure) September 14, 2009 -- PMG CEO, Ed Hennessy, announced that his firm, the Performance Marketing Group (PMG), has secured a new client that is changing the landscape and setting standards for commercially available Virtual Immersive Simulation Systems targeted at Defense and Military training applications. Heartwood, a California-based, technology innovator focuses on the toughest class of real-world, combat ready training applications. A major project win at Raytheon Systems that supports the Patriot Radar System is designed to assist field-level, technical engineers to perform maintenance and repair functions. This upgrades and replaces a conventional training package. The Heartwood turnkey system advances the application from videos, manuals and paper tests to a complete, PC-based, virtual training program, which has redefined learning system standards. Heartwood’s experienced 3D modelers, texture artists, animators and game engine programmers delivered a system platform that could not be duplicated in-house and beat the demanding project schedule provided by Raytheon. Heartwood’s unique, methodology called QAI – Quick Application Implementation – fuels the formula for turning complex, customer projects at an accelerated rate from concept-to-full-execution.

PMG has developed an integrated marketing program for Heartwood to further build and penetrate their position in the Defense & Military and Homeland Security target segments. The program elements consist of Vertical Industry Development, Product Launch for the C2ACT family of systems, Opportunity Development, Target Account penetration (Top 60 U.S. Defense Contractors – Cross-Division), Channel Partner Recruiting and focused Media coverage, with Industry-noted, publications. Heartwood’s CEO, Raj Raheja, indicated that “PMG’s marketing expertise and mastery of the Defense & Military Market are critical factors. PMG is viewed, as a Strategic Partner.” This segment of the campaign will set the tone for subsequent phases, which will continue building Heartwood’s position, as the quality leader and generate tangible business. PMG’s Hennessy concluded that “We have a rich worldwide contact network in the Defense & Military Market that we value and cherish. Our role has been to bring innovative, technology providers like Heartwood to this contact network and literally, serve as, a Matchmaker. Both parties benefit.”

Copyright 2009 Performance Marketing Group Edmond Hennessy

About heartwood

Heartwood is a technology, innovator that specializes in 3D Virtual Immersive Simulation Systems for complex, Defense & Military training applications. The company is ranked, as the 13th fastest growing technology company in the San Francisco Bay Area and its award winning applications have been featured on CNN, Discovery Channel and Entrepreneur Magazine. Heartwood can be visited at:

About performance marketing group

PMG is a high-powered Market Programs and Services firm that has generated $500-$750 million revenue for Client companies. The company works with its clients on either a Project-specific or Strategic-level capacity and specializes in Product Launch Campaigns, Competitive Attack Programs, Vertical Industry and New Market Development, Opportunity Base and Target Account Development and Channel Partner and Strategic Alliance Stimulation Programs. Learn more at: []

Edmond Hennessy is a seasoned, well-recognized veteran in the COTS Embedded Market. He has authored many works including the “Mission-Ready COTS” Industry Guidebook and the new breakthrough book Market Warfare: Leadership & Domination over Competitors. Mr. Hennessy heads-up the Performance Marketing Group, which has generated $500-$750 Million (cumulatively) for Client Companies. For more information visit [] or send an e-mail to

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Press Release Submitted On: September 14, 2009 at 9:28 am
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