New York, New York (PressExposure) February 22, 2011 -- They say health care doesn't pay anymore. Well, two New York doctors are trying to debunk that notion once and for all. Meet Andrew Klapper, MD, and Spencer Malkin, serial entrepreneurs who are helping doctors weather the storm of insurance changes, decreased HMO payments, new regulations, and mounting costs to stay in business.
"Doctors in private practice need to do something to stay afloat in this economy," said Dr. Malkin. "Everyone thinks that doctors aren't struggling in this economy. And nothing can be further from the truth," he added.
The two launched the innovative "Physicians on Demand" Aesthetics (or POD Aesthetics) as a way to help doctors leverage their practices to extract more revenue for convenient and safe cosmetic procedures.
Doctors Malkin and Klapper, have figured out a way to keep doctors afloat, safely provide great service to their customers, and supplement their income, which is currently being dried up by HMOs and Medicare cuts. With PODaesthetics, private practice doctors do not have to invest in any equipment, promotional materials, or training, which makes this a very effective strategy.
"If a patient knows the doctor, the staff, and knows where to park their car for their visit, why not create a business model that capitalizes on that?" said Dr. Klapper.
Doctors have been eager to work with PODaesthetics.