Boston, MA (PressExposure) April 15, 2008 -- More than 100 Internet Marketers, Advertising Agencies and Businesses Executives gathered recently for Pay Per Click Summit in Boston, an educational two-day workshop where leading industry experts from Microsoft and more shared strategies to increase internet marketing ROI. Attendees walked away with insider tips, tools, manuals and case studies to take back to their offices and incorporate new strategies into their marketing programs. Attendees had the opportunity to meet and discuss with industry experts how to better position their company and promote their products and services on the internet.
PPC Summit Chairman Mary O'Brien, former Yahoo! Search Marketing Director, was joined by Keynote speaker Kelly Thomas, Product Marketing Manager at Microsoft Digital Solutions and other industry gurus who shared proven strategies to increase online marketing market share. The event was designed to teach "How-To" Pay Per Click and search engine marketing best practices from real-world case studies. "The event was very successful as every attendee walked away with the tools necessary to better manage their ad campaigns and make immediate changes to increase sales and lower ad spend--ultimately increasing their bottom line." said O'Brien, PPC Summit Chairman.
The Summit is designed to meet the needs of all skill levels from beginner to more advanced learners. Participants included internet marketing agencies, SEO agencies, traditional marketers, business owners, managers and executives who came from all company sizes to learn from the expert trainers and industry leaders. "The sessions presented a wealth of information on marketing strategies for anyone working in an agency or managing marketing for business. It's only going to become more important as time goes by!" Carri Gregorski of Eric Mower and Associates.
During the two full days of training, Summit trainers shared Internet Marketing strategies in sessions: Expanding Search Engine Coverage to Smaller Engines, Strategies for Yahoo! Search Marketing, Successful Content Network Advertising, Advanced bid Strategies and Management, Effective B2B Marketing and Pay Per Click, Landing Page Testing and Tuning, and Google Tools - Website Optimizer among other hot topics. Anyone interested in staying informed about industry trends and developments are urged to take advantage of the Internet Marketing tips covered in the PPC Summit Secrets Revealed email newsletter. Sign up information can be found at http://www.ppcsummit.com.
The workshop was sponsored by Business.com, Engine Ready, Marin Software and Sedo. It is one of five Pay Per Click Summits being held around the country, Canada and London. PPC Summit 2008 workshops are scheduled for: Vancouver (March 31-April 1), London (April 14-15), San Francisco (May 19-20) and Los Angeles (Sept. 2008).
PPC Summit is gearing up for the next workshop scheduled for Vancouver on March 31-April 1 at the Sheraton Wall Centre where headliners will be Kelly Thomas from Microsoft and Jonathon Stoner from Google. All interested participants should register online by the early bird date to save $200.
For more information, please go to http://www.ppcsummit.com/overview.html