Chennai, India (PressExposure) December 30, 2008 -- Two year old online PR news portal PressReleasePoint today announced the integration of YahooBuzz buttons with their website. Yahoo Buzz has emerged as popular social news recommendation engine in a very short span of time. PR professionals releasing news through PressReleasePoint can take advantage of Yahoo Buzz buttons to get extra exposure for their news releases. Yahoo Buzz is a new addition to the popular list comprising of sites like del.icio.us, Digg, StumbleUpon, Propeller, Reddit, Newsvine, Furl etc
Organisations, both large and small are under pressure to cut down marketing expenditure. Public relations has emerged as an effective low cost alternaitve to promote their business. What was once exlcusively used by large enterprsies is now within the reach of small business owners. Online PR has made it easy for small business owners and PR agencies to easily reach the media professionals and also directly reach their target. Online news aggregators, social networking sites, social book marking sites, social news recommendation and discovery sites, online press release distribution sites, blogsphere and tradational forums play an important role in online public relations. Topix, Google News, Digg, Delicious, Yahoo Buzz, StumbleUpon, Facebook, Twitter, PRWeb, BlogSpot are some shining examples.
PressReleasePoint is helping public relations professionals by bringing various online promotion opportunities under one roof. Users distributing news release through press release point can easily reach the readers through email, rss feeds, google sitemaps, social bookmarking sites, news discovery sites. twitter, user groups and many other channels in addition to steady stream of visitors to the site.
Popular news submitted to Yahoo Buzz have a chance to reach the yahoo home page through popular vote. Once the news reaches home page it can reach millions of readers within a day. TechCrunh revealed some statistics about Yahoo Buzz effect.
"Yahoo says theyâve sent 16 million visitors to outside sites in those first two weeks, and theyâve gathered data from some of the linked partners:
Salon got so excited about a February 28 link from the Yahoo home page to this story that they issued a press release - they had 1 million unique visitors that day, the most ever to the 12 year old site.
US Magazine was linked from Yahoo on February 27, and had the second highest traffic day ever. 32% of visits that day came from the Yahoo home page.
Huffington Post reported 800,000 unique visitors from a Yahoo-linked story Smoking Gun, Portfolio.com, Dallas Morning News and Imaginova all reported significant traffic increases after links from the Yahoo home page.
Sugar, Inc. sites have had nearly 1.8 million unique visitors sent from five different Buzz stories on the Yahoo home page" from a blog post by Michael Arrington, TechCrunch
Though every post may not reach the front page, interesting news submissions will attract more readers on their way to the top. So YahooBuzz integration is an interesting and promising feature for users of PressReleasePoint to try out.
About PressReleasePoint PressReleasePoint.com is a two year old free press release distrbution website. PR professionals can distribute press release online through PressReleasePoint. Site integrates various social media tools for maximum exposure. News posted on press release point is distributed through various traditional and new media channels. Site attracts around 4000 unique visitors and 6000 visits per day.