Washington Dc, MD (PressExposure) June 23, 2009 -- What is pay per click internet advertising? Aside from being one of the most widely used types of advertising on the internet, basically, an advertiser pay a rate they specify for every visitor who clicks through from the search engine site (or their affiliates) to their web site. It's simple and quick. Each unique keyword phrase (e.g. internet advertising) has its own bid price.
With the trend of blogs and other free websites popping up everywhere, itâs a no brainer for tech-savvy companies to capitalize on this ready audience to market their product, this relationship between website and advertiser is very beneficial since the website owner gains a source of revenue while the advertiser gets a cheaper way to expose their product across a wider audience since most of this websites have different visitors as opposed to advertising on individual websites on a fixed rate.
Itâs evident that the advantage of pay per click internet advertising is quite inviting but how should you go about if you decide to go with this as your ad campaign? One of the major considerations when going into pay per click advertising is the keyword and the timing to launch the campaign.
Like any other commercial internet campaign, you should carefully plan your attack, know what keywords to use and know the trends in your search results. This is easier said than done since there are numerous companies out there that are probably after the same keywords used for your website. Consider your target market and use the keywords they would normally use, aim for the two to three word phrases and concentrate on keywords that arenât so competitive since it would be hard to fight off the thousands of other companies that want the popular keywords. Focus on your niche and build on it.
Pay per click advertising allows you to get your web site listed on the results pages of an almost limitless number of keyword phrases. That kind of reach is incredibly powerful. So itâs good to plan it well, use the right kind of attack and weed out the unnecessary contents.