Pottstown, PA (PressExposure) November 10, 2009 -- Performance Food Centers is excited to announce the launch of its newest division: Cafes by Performance Food Centers. Seeking to build on to success in supplying and consulting juice bars across the country with new concepts in marketing and nutritional education, Performance Food Centers looks to apply its one-stop-shop concept to the coffee bar industry while giving cafÃ© entrepreneurs the tools to educate their customers in nutrition. Performance Food Centers believe that the key to their success to date can be attributed to their unique approach in providing provocative nutritional tips that John Q Public is most concerned with today. Adding to its already substantial base of experience, the company has hired specialty coffee industry veteran Debbie Dolan as Director of Specialty Coffee.
Ms. Dolan offers the type of coffee shop business experience that is an ideal fit for Performance Food Centers. With over 6 years of experience as a coffee bar owner, Debbie is experienced in all operational aspects, including starting a coffee shop, cafÃ© design, coffee shop layout [http://www.performancefoodcenters.com/design_development.php], coffee brewing, recipe development and marketing. After selling her business, Ms. Dolan expanded her skills by continuing her career in sales and marketing for a coffee distributor that also handled specialty beverages. There she combined her years of experience with a desire to help cafÃ© owners through their journey of finding the right equipment and products for their businesses.
âMy attraction to the specialty coffee and espresso business began 10 years ago as I observed its basic premise to bring people togetherâ states Debbie. Her goal in joining PFC is provide a simplified approach in the selection of products, design, menu options, daily processes, and much more to those interested in either starting a coffee shop [http://www.performancefoodcenters.com/openacafe.php], or adding a specialty coffee and espresso program to their existing business.
Debbie Dolan will direct Cafes by Performance Food Centers, a new division, where her knowledge, experience and passion for Specialty Coffee and Espresso will help Performance Food Centers expand its coffee shop business [http://www.performancefoodcenters.com/cafe_program.php]. Ms. Dolan is especially excited about strengthening PFCâs partnership with the Allegro Coffee Company, a division of Whole Foods Markets. âWe look forward to supplying PFCâs Juice Bar and CafÃ© clients with Allegroâs line of coffees and teas. Not only are they of the highest quality, but Allegroâs business philosophy of providing whole foods to people who care about their bodies is consistent with that of Performance Food Centersâ says Debbie. âIn addition to educating the cafÃ© aficionados in the world of nutrition while providing awesome coffee, we also look forward to raising awareness in the health and cafÃ© industry about organic, fair traded coffee.
Cafes by Performance Food Centers is a one-stop-shop in the world of cafes, offering their customers everything they would need to plan and open a coffee shop, cafÃ© or juice bar. From design and development to millwork and equipment to marketing and education to the healthiest whole-food products and recipes that are carefully applied and adapted to fit the needs of each and every customer. Performance Food Centers is not a franchisor, but rather a consultant and distributor that specializes in the food and beverage industry. CafÃ©s by Performance Food Centers is an extension of PFCâs current whole-foods juice bar and snack offerings, which is designed for those thinking about opening a cafÃ© or those already in business that wish to serve great Specialty Coffee and Espresso.
âWeâre proud to have Debbie as part of the Performance Food Centers familyâ states Dan Young, founder of Performance Food Centers. âWeâre excited about expanding our offerings of whole-food products into specialty coffee, which will allow us to become one of the few full-service cafÃ© suppliers who truly demonstrates we care about our customerâs health. With such a broad mix of products and with Debbieâs help weâre confident that we can be successful.â