Personal Touch Approach to Jewelry and Diamond Market From

Valencia, CA (PressExposure) December 22, 2007 -- is a new name in the jewelry and specialty diamond industry, yet it's one that will soon be on everybody's lips, thanks to the innovative approach of owner George Barrows. Taking the very best quality designs from markets worldwide, Barrows aims to offer a unique and personal service for anyone buying a diamond rings or a piece of diamond jewelry online.

"Both my wife and I love diamonds, as many people naturally do," says Barrows of what lies behind, "and with our business acumen, it was a logical step to make. We know the market inside out and where the best stones come from, and this allows us to ensure that they're available at the very best price anywhere." This knowledge has seen Barrows has made connections in such diverse locations as India, Russia, Belgium & Israel. Yet with offering far more than just rings and jewelry, it's a journey that sets the company apart from its competitors.

In fact, it's the unique approach of that offers online buyers an experience unlike any other. "I guess I see the company as a full-time hobby with a professional outlook," explains Barrows, "and it's this approach that I think customers will really go for. It allows me to offer a far more personal touch than many other retailers, since although it is a business, you're not just another customer."

This hobbyist mentality sprung from when Barrows and his wife were looking for engagement rings 5 years ago, and were frustrated by the brick-and-mortar retailers opting for eye candy over desirable products. This "stack them high, sell them cheap" attitude formed an idea in Barrows' mind, although it wasn't to join these retailers - rather, to go one better and sell jewelry that people actually wanted, at a price they could afford.

This led Barrows to spend the next 5 years researching the industry, making contacts in the farthest parts of Europe and Asia to build his business and learn from respected experts. This research has resulted in, and the knowledge that any jewelry purchased from Barrow's company is the very best you can buy for prices second-to-none.

Yet it's not just the quality of the diamonds, but also the service that stands apart from its competitors. Barrows wants his customers to feel as if each purchase is the most enjoyable and stress-free experience they can have. "Buying jewelry for special events or anniversaries can be hard," he agrees, "especially if it's for an engagement or anniversary.

"I've actually known people to lose sleep worrying about it. This is where I want to help. If someone is lying awake at 2.00am in the morning, I want them to know that they can pick up the phone and speak to me - my company's success is their success in choosing the right product."

It's an approach that sees already attracting a great amount of interest in the online jewelry market. With its combination of precious stones from across the globe, as well as the personal touch that Barrows is determined to bring, looks set to revolutionize the industry. And that's good news for any diamond and jewelry lover out there.


For additional information, please contact:
George Barrows

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Press Release Submitted On: December 22, 2007 at 10:08 pm
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