Armidale, Nsw Australia (PressExposure) February 25, 2011 -- As technology changes, businesses have to create new ways to engage with their customers. First there was the newspaper, then the radio and the television. The internet and email came along and revolutionised the way businesses communicate, and now there is the social network.
Social networking has opened the doors for businesses to communicate on a more personal and informal level but in a very public domain. One of Australia's largest floral networks, Petals Network, is moving with the times and launching itself into the social networking arena.
Petals Network has joined a number of networking websites including Facebook, the world's largest with over 500 million users. Petals' customers, friends and anyone from the public can be kept up to date with the latest news and offers from Petals Network via Facebook. "Getting started on Facebook wasn't as daunting as we thought. We've tried to make our [Facebook] page as interactive as possible" said Samantha Hammond, General Manager. "At the moment we have photos, discussions and special offers available, but we hope to expand this in the future", Samantha went on to say.
"There's the opportunity to introduce offers and company news to people who would have never been exposed to it before. Users can like our page with no obligation to buy a product or become a member. They can learn about our latest products, give us valuable feedback and receive special offers" Samantha said. The latest Petals offer is planned to be launched just in time for Valentine's Day. "Our Valentine's Day special will be available to all followers and their friends but they'll all have to keep an eye out for when the offer is announced. The build up and surprise is another way we can interact with our followers" Samantha added.
Followers can post feedback that can be viewed by any member of the public. When asked about the potential problems of negative feedback and reviews, Sam replied "This gives a chance to respond to our customers in another arena, learn more about our business and the ways we can improve. If someone has negative feedback, we'll try our best to resolve the issue". With this in mind, social networking has become a valuable tool for businesses to communicate with their customers and associates. Social networking like all other mediums has been integrated into marketing and customer relations models, until the next big thing comes along.