Delhi, India (PressExposure) January 12, 2009 -- With Muslim population of 18-20 Million, the domestic market for halal food products is largely untapped in the Philippines, according to our new research "Philippines Food and Drinks Market: Emerging Opportunities". Besides the domestic consumption, the country is aggressively eying other regions with sizable Muslim population to benefit from the rapidly growing halal food industry all across the world.
The government is continuously making its efforts to develop halal food industry for domestic as well as export purposes. In line with this, the department of Trade and Industry (DTI) has laid out marketing plans, consisting of joint partnerships between the government, business and the Muslims, each supporting the other, says an analyst at RNCOS. It is also making studies on Muslim consumption patterns.
The country is also pushing for the establishment of halal food corners in all supermarkets, groceries and food-related retail outlets in the country by 2009. It is also planning more overseas trade shows, product sales and marketing, and the promotion of Halal certification among exporters to create markets overseas.
The most important markets, the report has identified, for Philippine Halal food include the Middle East and ASEAN countries, which have the largest number of Muslim population in the world. The report has also identified various areas of halal food industry, which are important from investment point of view.
"Philippines Food and Drinks Market: Emerging Opportunities"- an updated edition in RNCOS' research gallery - provides extensive research and thorough analysis of the food and drinks industry of the Philippines. It gives an insight into the consumption patterns among Filipinos across various food and drinks segments. These include meat, milk, fruit, vegetables, coffee, alcoholic drinks, soft drinks, etc.
This research study provides five-year industry forecast while evaluating industry facts which are supporting the growth of different segments. For instance, health drinks market in the Philippines is on surge due to expanding young population, rising income and a greater exposure to healthier and safer cuisine. This report will help the clients in analyzing the opportunities, challenges and drivers critical to the growth of the industry.