Ascot, United Kingdom (PressExposure) March 28, 2009 -- Read John Wood's article on his blog and learn the 5 simple steps he used to significantly reduce his cost per click.
Different techniques were used including geographic keywords, carefully worded adverts and varied key word phrases to reduce the cost per click and thereby receive more clicks for the same budget.
This information is key for any new business trying which needs to advertise to find new customers. Applying these steps avoids running up a high AdWords bill for little or no return.
The key principle is to generate ways to use Google AdWords without trying to out-bid other competitors to have your advert shown.
This article shares with you the ways that John Wood Photography has successfully found and used. Typical costs per click savings are about 50% with a corresponding increase in the number of clicks for the same budget.
The quality of the clicks has increased with more customers following through and placing orders.
Read the full article here.