Canoga Park, CA (PressExposure) July 11, 2011 -- With the prosperity of the '90s up to the economic crash of 2008, most people from all economic backgrounds spent more money than they had without putting money aside. Now, with a great many Americans out of work, in deep financial debt and unable to resume spending, the effect of a dwindling economy has hit businesses across the board, particularly those who are in the healthcare field, according to medical and online dental consulting professionals.
Prior to the crash, dentists and doctors did reasonably well with their practices as they had many patients seeking elective procedures. However, many of them, did not put savings aside and were often spending over their monthly budget allocations. At this time, with numerous Americans jobless and without health and dental insurance coverage to afford routine examinations, much less elective procedures, many doctors are realizing that they need to bring in new patients in order to keep their practices relevant.
"Medical and dental marketing is the number one reason not to grow broke and you have to learn how to sell your service. If the economy continues to plummet, you have to be a great marketing person no matter what your profession is," states Helmut Flasch, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dental consulting organization located in the San Fernando Valley area of Southern California.
Mr. Flasch goes on to say that if a physician fails to advertise his practice, he will lose his professional exposure and awareness to his competitors. He adds that many business professionals, regardless if they are entrepreneurs or physicians, refuse to take accountability, often citing the economy or the insurance companies or even their competitors as reasons for their low success rates in gaining clientele.
"You have to get personally involved and take accountability. If the economy derails, you have a better chance at making more money because your competition will grow broke and leave the field," says Mr. Flasch. "Even if the economy steadies, as long as you're not getting kicked out of the game, you are still in it and still winning."
Mr. Flasch points out that dentists and doctors on a tight budget can still market their practices inexpensively and in a professional manner. He suggests instead of utilizing traditional, expensive medical and dentist advertising such as print ads, that business and healthcare professionals should get involved within their local communities to meet civic leaders at activities and events. "Not only are you helping out the community, you are meeting the people who might need your services or they could refer you to someone else. It's crucial to get out there and away from your profession," claims Mr. Flasch. He further explains that people have misconceptions about what it means to be involved in the community and that it is an endeavor that can be customized to suit the physician's own schedule. "No matter what you do, you have to be a better marketer than a professional to succeed," he says in conclusion.
Find out more about consulting for dentists and other business professionals included in Helmut Flasch's book, "Double Your Business and Not Your Troubles."