London, England United Kingdom (PressExposure) February 25, 2011 -- Pickfords, the UK's largest moving and storage company, has teamed up with MTV Networks UK & Ireland (MTV UK) to promote the main channel's brand new move from Sky Channel #350 to #126 this month.
To support a raft of other MTV initiatives introduced to promote the new move - including a series of bespoke on-air and online promotions - MTV UK wanted to introduce something instantly eye catching, that could easily inform a wider audience across the length and breadth of the UK. With this in mind, the channel's in-house marketing team contacted Pickfords Moving and Storage to propose using its vehicles as mobile poster sites.
With Pickford's support, several four pallet vehicles were re-liveried on one side with MTV UK's message - 'Pickfords, proudly moving MTV from Sky Channel 350 to 126'. A lorry was used on the day of the launch to promote the channel move around Camden (the home of MTV UK) with even more vehicles taking part in the campaign throughout the month.
Photographs of the vehicle and information about the move will be promoted on MTV UK's social media platforms including its official website mtv.co.uk (reaching an audience of 400,000 people) as well as its official Facebook and Twitter pages. MTV viewers have been encouraged to tweet if they spot the Pickfords vehicles out and about - resulting in a series of tweets already coming through thick and fast!
Emma Roscoe, Head of Marketing at MTV UK said "We are delighted to bring this idea to life with the excellent support of the team at Pickfords. What better way to indicate that the channel is moving than by taking the message on the open road - literally! We hope that our audience is as excited about this news as we are and will continue to frequent our new home at 126."
Pickfords's Managing Director Russell Start said, "This was an unusual request, but we jumped at the opportunity to be part of this campaign and promote the association between two great brands."
The bespoke Pickfords vehicles will be out and about across the UK for the rest of the month.
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